News & Blog


Jul 11, 2019

Meet with LYCRA® brand and learn more about LYCRA® XTRA LIFE™ fiber, the must-have fiber for premium swimwear, at the upcoming London Swimwear Show. The exhibition takes place 21-23 July 2019 at a brand new venue this year, County Hall on London’s Southbank by etc.venues, which overlooks Big Ben and the London Eye. The show attracts buyers and retailers from small independent shops to large department stores, who are looking for the latest styles and innovations in swimwear.

London Swimwear Show, London, July 2019

About the Technology

LYCRA® XTRA LIFE™ fiber is the optimum choice for swimwear brands wishing to offer beautiful swimwear with long-lasting fit and shape retention. Swimwear made with this unique fiber lasts up to 10 times longer than untreated elastane and resists the damage caused by UV rays, heat, chlorine, lotions and oils. No wonder it’s the specialty fiber of choice for premium brands exhibiting at the London Swimwear Show.

London Swimwear Show, London, July 2019

Meet the Exhibitors

This year’s show features exhibitors from around the world displaying swimwear, beachwear and accessories. While at the show, be sure to visit some of the premium brands that currently specify LYCRA® XTRA LIFE™ fiber in their collections: Anita, Curvy Kate, Elomi, Fantasie, Freya, Gottex, Maryan Melhorn, Miraclesuit, and Sunflair to name just a few....

See You at the Show

The LYCRA® brand is proud to sponsor the London Swimwear Show again this year.

Contact Claire O’Neill from The LYCRA Company to set up a meeting during the show, and learn how LYCRA® fiber solutions can add value to your swimwear.

LYCRA® and XTRA LIFE™ are trademarks of The LYCRA Company.


The LYCRA Company Claire O'Neill Lingerie/Swimwear/Underwear Senior Account Manager - UK, Apparel +44 7507 886000 Northern Ireland