News & Blog

F&F LAUNCHES ITS MOST SUSTAINABLE JEANS YET

Sep 23, 2019

With consumers becoming more aware of the impact of fashion on the environment, they are actively seeking out more sustainable options. F&F Clothing has upgraded their best-selling Contour jeans range to now feature LYCRA® T400® EcoMade technology.

The super-skinny Contour Jeans range now features LYCRA® T400® EcoMade technology

Designed to appeal to fashion savvy and eco-conscious women, the refreshed range still delivers the same benefits of lasting comfort, fit and performance as the original LYCRA® T400® fiber, but with the value-added offer of enhanced sustainability.

 

Learn Why You Should Choose LYCRA® T400® EcoMade Technology >

 

 

Inside the Technology

LYCRA® T400® EcoMade technology is paired with LYCRA® fiber to create a more sustainable version of LYCRA® BEAUTY technology in Contour jeans. LYCRA® T400® EcoMade technology is made from a combination of recycled materials, such as PET bottles, and renewable plant-based materials. Sustainable fashion is growing in popularity and appeals to millennials and environmentally-conscious consumers of all ages.

The super-skinny Contour Jeans range now features LYCRA® T400® EcoMade technology

Contour Features and Benefits

Priced at £22, F&F’s super-skinny fit Contour jeans became one of the brand’s most popular lines by offering good value for the money. The high-quality jeans offer super stretch and shape retention that resists bagging and sagging to provide an exceptional fit time after time, wash after wash. Contour jeans also deliver the right amount of compression to change to comfortably smooth your curves for a flattering silhouette

The super-skinny Contour Jeans range now features LYCRA® T400® EcoMade technology

F&F’s Contour jeans featuring LYCRA® T400® EcoMade technology are available now in Tesco stores. Click here to shop online.

For more information on LYCRA® T400® EcoMade technology, or other innovations for performance denim, contact the marketing manager listed below.

LYCRA®, T400® and dualFX® are trademarks of The LYCRA Company.

Contacts

The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK