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Three New LYCRA® Brand innovations to debut at Intertextile Shanghai

Sep 24, 2019

The LYCRA Company is exhibiting its latest products at Intertextile Shanghai, which takes place 25-27 September.

Show visitors will have an opportunity to meet with LYCRA® brand experts and learn about three new apparel solutions designed to meet consumer needs and add tangible value to your products:

    LYCRA FitSense™ technology is a patented water-based dispersion that features the same molecule as LYCRA® fiber, but in liquid form. This revolutionary innovation is screen printed onto fabric containing LYCRA® fiber to provide lightweight, targeted support across a range of garment types. This solution also helps streamline garment manufacturing through the elimination of sew-in panels and offers unlimited design possibilities for brands and retailers.

    LYCRA® MyFit™ fiber is a patent-pending fiber technology engineered with a new polymer designed to deliver improved comfort and fit. The result is greater shape tolerance and a customized fit experience for a range of body shapes within a size. This exciting innovation is launching at Intertextile by invitation only. Select mills, brands and retailers will have the first look at this breakthrough technology.

    LYCRA® EcoMade fiber is being unveiled at Intertextile as part of the LYCRA® Planet Agenda sustainability platform. This is The LYCRA Company’s first branded spandex (elastane) product that is made with pre-consumer recycled materials.

To learn more about The LYCRA Company’s newest innovations and its commitment to a more sustainable future with Planet Agenda, visit Intertextile Booth E56 in Hall 4.1, and E55 in Hall 7.2 (Denim). For show information, visit Intertextile.com.

Contacts

The LYCRA Company Paolo Briatore Export Marketing Director IA/SW/AO, Apparel +85267575590 Hong Kong
The LYCRA Company ZhiNan ZHOU Sales Account Manager, LYCRA® FitSense™ technology +86 21-63302011-2189 Shanghai CHINA
The LYCRA Company Susan Hon Marketing Communication Director - B2B +852 27341003 Hong Kong