Explore Consumer Benefits
LYCRA® FitSense™ technology transforms activewear and athleisure apparel (leggings and tops) and intimate apparel (bras, sports bras, bralettes, underwear and shapewear) by adding lightweight lift, gentle shaping, targeted support and power zones exactly where they are needed. This solution enables garment makers, brands and retailers to create garments with lightweight, breathable fabric that meets the consumer’s need for great-fitting, ultra-comfortable garments that follow their every move.
Consumers Will Pay More for Added Value
In consumer research, garments made with LYCRA® FitSense™ technology outperformed garments made without it, and there was a significant increase in preference and purchase intent. Consumers also revealed they’re willing to pay more for garments that meet all of their performance needs—including all-important comfort. Online consumer feedback for the first products on the market featuring this technology have been positive and customer reorders are another indicator of the success of LYCRA® FitSense™ technology.
What are you waiting for? Join the revolution! Contact the marketing manager below to add this groundbreaking innovation to your collections.
LYCRA® and FitSense™ are trademarks of The LYCRA Company.