News & Blog

INTRODUCING LYCRA® FITSENSE™ TECHNOLOGY – A REVOLUTIONARY INNOVATION FROM THE LYCRA COMPANY

Sep 04, 2019

After successfully introducing LYCRA® FitSense™ technology to select customers in the past year, The LYCRA Company is now launching this exciting innovation worldwide. LYCRA® FitSense™ technology is a patented water-based dispersion that features the same molecule as LYCRA® fiber except in liquid form. This groundbreaking innovation is a solvent-free solution that is screen printed onto the inside or outside of fabric containing LYCRA® fiber to deliver functional performance benefits through visual effects like patterns or color blocks. Watch the video to learn more.

LYCRA® FitSense™ technology adds “weightless power” to garments for targeted compression, support and lift where it’s needed.

LEARN WHY YOU NEED LYCRA® FITSENSE™ TECHNOLOGY >


Explore Consumer Benefits

LYCRA® FitSense™ technology transforms activewear and athleisure apparel (leggings and tops) and intimate apparel (bras, sports bras, bralettes, underwear and shapewear) by adding lightweight lift, gentle shaping, targeted support and power zones exactly where they are needed. This solution enables garment makers, brands and retailers to create garments with lightweight, breathable fabric that meets the consumer’s need for great-fitting, ultra-comfortable garments that follow their every move.

Consumers Will Pay More for Added Value

In consumer research, garments made with LYCRA® FitSense™ technology outperformed garments made without it, and there was a significant increase in preference and purchase intent. Consumers also revealed they’re willing to pay more for garments that meet all of their performance needs—including all-important comfort. Online consumer feedback for the first products on the market featuring this technology have been positive and customer reorders are another indicator of the success of LYCRA® FitSense™ technology.

What are you waiting for? Join the revolution! Contact the marketing manager below to add this groundbreaking innovation to your collections.

LYCRA® and FitSense™ are trademarks of The LYCRA Company.

Contacts

The LYCRA Company ZhiNan ZHOU Sales Account Manager, LYCRA® FitSense™ technology +86 21-63302011-2189 Shanghai CHINA
The LYCRA Company Arnaud Ruffin Director, Brands and Retail EMEA +41 22-770-40-07 GENEVA SWITZERLAND
The LYCRA Company Maria Luiza Amaro Marketing Manager Active wear and Innerwear +55 1986894119 Sao Paulo BRAZIL
The LYCRA Company Michelle SCHLEGEL Senior Account Manager - Intimate Apparel & Swimwear +1-302-683-3345 USA
The LYCRA Company Pattie Ficorilli Senior Account Manager, Intimate Apparel, North America +1 203.949.9903 Wilmington , DE