News & Blog

LEVI’S® Joins the LYCRA® Brand’s Co-Marketing Program

Sep 25, 2019

LEVI’S®, the iconic denim brand, has joined the LYCRA® brand’s annual fall denim promotion. The program content is created and hosted by Refinery29, the leading fashion editorial website for millennial and Gen Z women. The copy is designed to inform readers about the benefits of LYCRA® dualFX® technology and drive sales of featured jeans.

Learn the Benefits of Choosing LYCRA® dualFX® Technology >

LEVI’S® Market Collage

Refinery29 published an article, “6 Ways to Make Skinny Jeans Feel Super Fresh,” and created six looks for fall centered around LEVI’S skinny jeans with LYCRA® dualFX® technology. The article includes engaging copy explaining the styling of each look, the lasting comfort, fit and shape benefits LYCRA® dualFX® technology adds to jeans, as well as links to buy them online.

Explore All the Elements of the R29 Promotion >

LYCRA® Brand Power Drives Sales

Do you want access to high impact marketing programs designed to drive sales of your denim? Contact our denim experts listed below to learn how to adopt LYCRA® dualFX® technology at your mill, or how to source high-quality fabrics for your jeans.

LYCRA® and dualFX® are trademarks of The LYCRA Company.


The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN
The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK