News & Blog

7 FOR ALL MANKIND AND LYCRA® BRAND TEAM UP FOR FALL DENIM PROMOTION

Sep 17, 2019

Premium denim brand 7 For All Mankind is promoting its use of LYCRA® dualFX® technology in our annual Fall Denim promotion on Refinery 29, a global online fashion editorial platform for millennial and Gen Z women. The program’s goal is to drive purchase intent to the co-brand by educating the consumer on the lasting comfort, fit and performance of the patented technology.


Explore the Elements of the R29 Promotion >


R29 PHOTO FEATURE – A NIGHT OUT IN BROOKLYN

Inspired by the two fibers used to make LYCRA® dualFX® technology, R29 follows a pair of friends as they enjoy the vibrant 24-hour nightlife in the trending Gowanus neighborhood of Brooklyn, NY. Kalysse and Bianca are chic and on point in their 7 For All Mankind jeans—the essential element in their Instagram-worthy outfits. The custom feature links to the 7 For All Mankind website so readers can instantly buy the jeans.

Read Kalysse and Bianca’s Story and See Their Looks


Team Up with LYCRA® Brand

Interested in participating in our next co-branded marketing program for denim? Be sure to specify LYCRA® dualFX® technology in your next denim collection. Contact Rita Ratskoff to learn how to adopt the technology and source high-quality fabrics.


Learn the Benefits of Choosing LYCRA® dualFX® Technology >


LYCRA® and dualFX® are trademarks of The LYCRA Company.

Contacts

The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK