News & Blog

DNM LEVERAGES CO-BRANDED MARKETING TOOLS TO DRIVE SALES

Oct 21, 2019

DNM, a leading Turkish denim producer, has adopted several LYCRA® brand technologies for its Futuretech line of premium performance denim. The new fabric collection features LYCRA® BEAUTY fiber in its Shape Me and Shaped ‘n Relaxed denim and LYCRA® FREEF!T® technology in its E-Z Stretch collection.

Meeting Consumer Needs

DNM has gone narrow and deep to understand the consumer’s need for denim offering lasting comfort, fit and shape. The Futuretech collection offers gradient levels of stretch and fit, but always with a focus on the best comfort and freedom to move ratio. If you’re looking for performance denim designed to meet the needs of today’s demanding consumer, contact Zuhal Karacayir, or visit the DNM stand at upcoming denim trade shows:

Kingpins Amsterdam
23-24 October 2019
The Gashouder Building at Westergasfabriek
Amsterdam, Netherlands
Hours: Wednesday 10 a.m.-6 p.m. and Thursday from 10 a.m.-5 p.m.

Denim Première Vision
3-4 December 2019
Printworks London
Surrey Quays Rd., Rotherhithe, London, United Kingdom
Hours: 9:30 a.m.-6:30 p.m.

LYCRA® and FREEF!T® are trademarks of The LYCRA Company.