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THE LYCRA COMPANY INTRODUCES NEW LYCRA® ECOMADE FIBRE AS A SUSTAINABILE DENIM SOLUTION AT KINGPINS AMSTERDAM

Oct 21, 2019

AMSTERDAM – The LYCRA Company, a global leader in developing innovative fibre and technology solutions for the apparel industry, will exhibit its latest market-driven products for denim at Kingpins Amsterdam, October 23-24. As part of its long-term commitment to sustainability and the company’s Planet Agenda platform, The LYCRA Company will be introducing LYCRA® EcoMade fibre at the invitation-only trade show. This new fibre is the company’s first branded elastane/spandex product that is made with pre-consumer recycled materials.

LYCRA® EcoMade fibre offers the same lasting comfort, fit and freedom of movement as the original LYCRA® fibre, but is made with waste collected at the company’s manufacturing sites and blended with virgin fibre at specific concentrations. This reduces waste and puts it back into production.

“A recent study* showed that two out of three respondents thought sustainability is one of the top three issues impacting our world today, and over 50% said they wanted to improve their footprint in the area of textile and apparel waste,” said Jean Hegedus, sustainability director. “Our EcoMade solutions will help our customers meet the consumer’s need for more sustainable apparel.”

Product Sustainability is one of the three interdependent pillars in The LYCRA Company’s Planet Agenda, which also includes Corporate Responsibility and Manufacturing Excellence. This framework represents the company’s commitment to developing products and technologies that minimize its environmental footprint, enhancing the performance of its customers’ offerings, and safeguarding the health and safety of its employees and the communities where they work.

“We believe sustainability is a journey of continuous improvement that touches every aspect of our business, from reducing energy, water usage and waste at our sites to developing new products with excellent performance and a smaller footprint.” said Hegedus. “As part of our ongoing commitment to sustainability we have also set a goal to convert the vast majority of our COOLMAX® and THERMOLITE® fiber business to EcoMade (post-consumer recycled) versions by 2021.”

Invited trade show guests are welcome to visit The LYCRA Company stand to see its latest innovations for denim designed with sustainability in mind. Kingpins will take place October 23-24 at The Gashouder Building, Westergasfabriek in Amsterdam. Hours are Wednesday from 10 a.m.-6 p.m. and Thursday from 10 a.m.-5 p.m. For more show information, visit kingpinsshow.com/Amsterdam.

To learn more about The LYCRA Company’s Planet Agenda and sustainable products like LYCRA® EcoMade technology, go to LYCRA.com/sustainability.

About The LYCRA Company

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and hygiene industries, as well as specialty chemicals used in the spandex and polyurethane value chains. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, TACTEL®, and TERATHANE®. While The LYCRA Company’s name is new, its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company is focused on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.connect.lycra.com and www.lycra.com.

About Shandong Ruyi Investment Holding

Shandong Ruyi Investment Holding is one of the largest textile manufacturers in China, ranks first among the top 500 textile and apparel companies in China, and ranks among the Top 100 Chinese multinational enterprises. Headquartered in Jining, Shandong, the hometown of Confucius and Mencius, Shandong Ruyi Investment Holding operates 13 domestic industrial parks and boasts some of the largest production lines and advanced technologies in China. The company also has a significant distribution and retail network that services a global customer base spread across six continents. To learn more, visit www.chinaruyi.com

Contacts

The LYCRA Company Kristin ALTIMARI North America Brand Communication Manager +1.316.828.1057 Wichita , KS US