News & Blog

American Eagle Jeans with LYCRA® dualFX® technology join annual fall denim co-marketing program

Oct 03, 2019

American Eagle has joined the LYCRA® brand’s annual fall denim co-marketing program hosted by Refinery29, a leading global media and entertainment company for millennial and Gen Z women. The campaign promotes the value and benefits LYCRA® dualFX® technology delivers to American Eagle jeans, in order to drive interest and purchase among consumers.

Two Young Dancers Share their Love of American Eagle Jeans with LYCRA® dualFX® Technology

Learn the Benefits of Choosing LYCRA® dualFX® Technology >


The Refinery29 Photo Feature

Inspired by the two fibers that make LYCRA® dualFX® technology, Refinery29 has crafted a compelling interview with two young dancers who talk about body image, inclusivity and their favorite American Eagle jeans. Lizzy Howell and Jasmin Corley will inspire readers with their love of dance, while their rave reviews of their American Eagle jeans will drive traffic to the retailer for easy online ordering.

AMERICAN EAGLE JEANS MADE FOR DANCING


Explore the Elements of the Full Refinery29 Promotion >


LYCRA® Brand Power Drives Sales

Do you want access to high-impact marketing programs designed to drive sales of your denim to women? Contact Rita Ratskoff to learn how to adopt the technology or how to source high-quality fabrics.

LYCRA® and dualFX® are trademarks of The LYCRA Company.

Contacts

The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK
The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN