News & Blog


Oct 14, 2019

Premium denim brand JOE’S JEANS is participating in the LYCRA® brand’s annual fall denim co-marketing program. The campaign is hosted by Refinery29 , a leading global entertainment and fashion editorial platform for millennial and Gen Z women. Custom content created by Refinery29 informs women about the value and benefits LYCRA® dualFX® technology adds to JOE’S JEANS in order to drive interest and online sales.

Learn the Benefits of Choosing LYCRA® dualFX® Technology >

Joe’s Jeans Market Collage

Refinery29 has published a custom curated feature: “How To Wear Jeans & A White T-Shirt For An Entire Week — Without Anyone Noticing.” The essential elements in the six looks are a white t-shirt and jeans made with LYCRA® dualFX® technology from JOE’S JEANS. Each look describes the jeans and the lasting comfort, fit and shape benefits they offer, followed by links for easy online ordering.

Explore the Elements of the Full Refinery29 Promotion >

LYCRA® Brand Power Drives Sales

Do you want access to high-impact marketing programs designed to drive sales of your denim? Contact Rita Ratskoff to learn how to adopt the technology or how to source high-quality fabrics.

LYCRA® and dualFX® are trademarks of The LYCRA Company.


The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK
The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN