The R29 Photo Feature
Just like the two fibers in the LYCRA® dualFX® technology, Latham and Maryann’s lives have become intertwined as mentor and mentee. In this custom feature, these women share some of their life experiences and stress the importance of having confidence in yourself at all stages of life. Their feature includes a link to NYDJ.com so readers can easily buy the jeans.
Leverage LYCRA® Brand Power
When you specify LYCRA® dualFX® technology in your jeans, you gain access to unmatched marketing support from The LYCRA Company. Contact Rita Ratskoff to learn how to adopt the technology and source high-quality fabrics.
LYCRA® and dualFX® are trademarks of The LYCRA Company.