News & Blog


Oct 08, 2019

Clothing brand NYDJ, which was founded “By Women, For Women,” is participating in the LYCRA® brand’s annual Fall Denim campaign. The co-marketing program lives on Refinery29, leading global media and entertainment company for women. Engaging content has been developed to inform women about the value and benefits LYCRA® dualFX® technology adds to the brand’s best-selling jeans.

Latham and Maryann promote NYDJ Jeans made with LYCRA® duelfx® technology

Explore the Elements of the R29 Promotion >

The R29 Photo Feature

Just like the two fibers in the LYCRA® dualFX® technology, Latham and Maryann’s lives have become intertwined as mentor and mentee. In this custom feature, these women share some of their life experiences and stress the importance of having confidence in yourself at all stages of life. Their feature includes a link to so readers can easily buy the jeans.

Latham and Maryann promote NYDJ Jeans made with LYCRA® duelfx® technology

See Latham and Maryann’s Custom Feature on R29 >

Leverage LYCRA® Brand Power

When you specify LYCRA® dualFX® technology in your jeans, you gain access to unmatched marketing support from The LYCRA Company. Contact Rita Ratskoff to learn how to adopt the technology and source high-quality fabrics.

Learn the Benefits of Choosing LYCRA® dualFX® Technology >

LYCRA® and dualFX® are trademarks of The LYCRA Company.


The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK
The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN