News & Blog


Oct 17, 2019

Target’s Universal Thread, a women’s apparel and accessories brand grounded in denim, has joined the LYCRA® brand’s annual fall denim co-marketing program. The campaign is hosted by Refinery29, a leading global media and entertainment company for millennial and Gen Z women. Refinery29’s custom content explains the value and benefits LYCRA® dualFX® technology adds to Universal Thread’s jeans in order to drive interest and online sales.

Target Universal Thread Jeans powered by LYCRA® dualFX® Technology

Learn the Benefits of Choosing LYCRA® dualFX® Technology >

A Collage of Fall Look

Refinery29 has curated a collection of six on-trend looks for fall in its feature: “The Perfect Denim Outfits To Wear For 6 Fall Weekend Activities.” Each pair of jeans is from Target’s Universal Thread collection, which offers inclusive sizing and quality performance denim at an affordable price. The performance in each of these looks is provided by LYCRA® dualFX® technology, which is engineered to deliver lasting comfort, fit and shape to denim. Readers can click on provided links to buy their favorite jeans directly from Target.

Explore the Elements of the Full Refinery29 Promotion >

LYCRA® Brand Power Drives Sales

Do you want access to high-impact marketing programs designed to drive sales of your denim to women? Contact Rita Ratskoff to learn how to adopt the technology or how to source high-quality fabrics.

LYCRA® and dualFX® are trademarks of The LYCRA Company.


The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK
The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN