News & Blog


Oct 23, 2019

Jeans made with LYCRA® dualFX® technology are showcased in a new market collage on Refinery29, a leading global entertainment and fashion website for millennial and Gen Z women. The fashion feature is part of an annual co-branded marketing campaign that launched last month to promote the lasting comfort, fit and shape that LYCRA® dualFX® technology adds to denim.

Denim with LYCRA® dualFX® Technology Featured in Refinery29’s Styling Tricks for Fall

Learn the Benefits of LYCRA® dualFX® technology >

The Annual Fall Denim Edit

In this market collage, jeans from Banana Republic, DL1961, Hudson, Lucky Brand, and Torrid are paired with a statement coat and stylish accessories to create must-have looks for fall. Refinery29’s copy explains the benefits of LYCRA® dualFX® technology, and how these go-anywhere outfits will keep things simple during a complicated fashion season. Links to brand websites are provided for a seamless shopping experience.

Explore All the Elements of the Refinery29 Promotion >

LYCRA® Brand Power Drives Sales

Do you want access to high-impact marketing programs designed to drive sales of your denim? Contact Rita Ratskoff to learn how to adopt LYCRA® dualFX® technology, or how to source high-quality fabrics containing this patented fiber.

LYCRA® and dualFX® are trademarks of The LYCRA Company.


The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK
The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN