News & Blog


Nov 06, 2019

Leading German Retailer C&A is participating in the LYCRA® brand’s annual Fall Denim Edit, a co-branded promotion that lives on the German version of Refinery29, a leading lifestyle and fashion editorial website for millennial and Gen Z women. C&A is promoting the comfortable sculpting of its Skinny Jeans with Shaping powered by LYCRA® BEAUTY technology.

C&A jeans with lycra® beauty technology featured in new promotion

Content that Drives Sales

The Refinery29 program includes a co-branded 7-day homepage takeover ad and a custom market feature, “The Search for the Perfect Jeans is Over.” The feature links to the C&A website for easy online ordering. In addition to its presence on Refinery29, C&A is amplifying the activation with co-branded POS tools (floor decals, ceiling hangers, table graphics, etc.) in over 200 C&A stores across Europe. This campaign is an extension of a successful program launched last year that resulted in the Skinny Jeans selling out.

C&A jeans with lycra® beauty technology featured in new promotion

Differentiate Your Collections

If you’re interested in adopting LYCRA® BEAUTY technology for your denim, or sourcing high-quality fabrics, contact Silvia Toledo today!

LYCRA® is a trademark of The LYCRA Company.


The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK
The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN