Content that Drives Sales
The Refinery29 program includes a co-branded 7-day homepage takeover ad and a custom market feature, “The Search for the Perfect Jeans is Over.” The feature links to the C&A website for easy online ordering. In addition to its presence on Refinery29, C&A is amplifying the activation with co-branded POS tools (floor decals, ceiling hangers, table graphics, etc.) in over 200 C&A stores across Europe. This campaign is an extension of a successful program launched last year that resulted in the Skinny Jeans selling out.
Differentiate Your Collections
If you’re interested in adopting LYCRA® BEAUTY technology for your denim, or sourcing high-quality fabrics, contact Silvia Toledo today!
LYCRA® is a trademark of The LYCRA Company.