News & Blog

INTRODUCING MAIDENFORM SHAPEWEAR POWERED BY LYCRA® FITSENSE™ TECHNOLOGY

Nov 25, 2019

Maidenform has joined forces with LYCRA® brand to promote its new line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology. This revolutionary innovation is brushed onto fabric made with LYCRA® fiber to deliver a comfortable fit and a smooth silhouette that’s perfect for the latest body-con fashions. The co-branded marketing campaign launches with a feature story on Refinery29 along with high-impact social media.

Maidenform promotes its new line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology.

Co-Branded Marketing Works

The Refinery29 custom market feature, Body-Con Is Back & It’s More Comfortable & Chicer Than Ever Before, praises Maidenform’s High-Waist Brief as the essential element women need to pull off this well-loved trend. This brief is the must-have shape-enhancing, confidence-boosting garment to wear under these modern body-con dresses and skirts.

Maidenform promotes its new line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology.

Insta-Worthy Looks

This integrated marketing campaign leverages the reach of high-impact influencers to raise awareness and drive purchase through Instagram posts and stories. Monroe Steele is promoting Maidenform’s High-Waist Thigh Slimmer, and Caralyn Mirand Koch will post about the Thigh Slimmer later in the campaign. These women demonstrate how Maidenform shapewear powered by LYCRA® FitSense™ technology makes it possible for women of all shapes and sizes to feel more confident in figure-hugging outfits.

Maidenform promotes its new line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology.

Join the Revolution!

Click here to learn the many advantages of LYCRA® FitSense™ technology, or contact your local marketing representative to order it for your collections today. This innovation uses standard screen-printing processes and is available for activewear, athleisure, denim, lingerie, shapewear, swimwear, and underwear.

LYCRA® and FitSense™ are trademarks of The LYCRA Company.