News & Blog

SONDICO UPGRADES TO LYCRA® FIBER FOR NEW RANGE OF SOCCER SKINS

Jan 07, 2020

Sondico, Britain’s best soccer brand owned by Sports Direct, the U.K.’s leading sports retailer, has upgraded its new range of Base Core Long Sleeve Base Layers to LYCRA® fiber. The sourcing of branded elastane is part of a multi-year elevation strategy that is designed to enhance the customer experience from products to marketing and digital touchpoints.

Leveraging LYCRA® Brand Awareness

The launch of Sondico’s new range of men’s soccer skins is being support by a co-branded marketing campaign that leverages LYCRA® brand awareness and explains the benefits of LYCRA® fiber to drive sales in stores and online. Program elements include training store staff on the lasting comfort, fit and shape LYCRA® fiber provides, co-branded hangtags, and in-store POS. The product launch will also be promoted through paid posts on key social media channels to increase online sales with targeted traffic.

Upgrade Your Offerings

At The LYCRA Company, revolutionizing sportswear is in our DNA. That’s why Sondico chose one of our leading branded solutions to enhance its range of skins. Contact one of our reps today to learn how we can help create value within your range.

LYCRA® is a trademark of The LYCRA Company