News & Blog

United by Indigo: Arvind and LYCRA Unveil Festive 2020 Denim Collection

Mar 25, 2020

Arvind and The LYCRA Company recently celebrated the launch of the “United by Indigo” collection of jeans – which fuses the authentic legacy of denim with today’s trends – for India’s 2020 Festive Season.

Arvind and LYCRA Unveil Festive 2020 Denim Collection

The longstanding partners co-hosted a special textile industry event in Mumbai, which included the debut of Arvind’s activewear-inspired INFIKNITY range and updates to its popular MUTANTS and BLOCKBUSTER lines. Models showcased the garments – which feature LYCRA® fiber and technologies including LYCRA® dualFX®, COOLMAX®, ECOMADE®, LYCRA® BEAUTY and LYCRA® HYBRID – on the runway during a series of fashion shows for the crowd of more than 200 representatives from across India’s denim industry.

“This collection celebrates the potential of collaboration and technology-led innovation,” Arvind Denims CEO Aamir Akhtar said at the March 4 event. “Our shared passion and love for indigo unites and binds us. We are constantly inspired by the consumer’s free-spirited pursuit of an experiential lifestyle.”

Arvind and LYCRA Unveil Festive 2020 Denim Collection

The event also featured technical workshops, keynote presentations and breakout discussions on India’s fast-moving denim market, which has posted double-digit growth in recent years, as jeans continue to make inroads with consumers of all ages as a 24/7 apparel option for work, play and leisure. Increasing demand for new styles and functionality benefits presents significant opportunities for apparel makers.

Arvind, one of the world’s largest denim manufacturers, and The LYCRA Company have collaborated on a number of innovations over the years, helping democratize jeans for a wider Indian population with each season.

Arvind and LYCRA Unveil Festive 2020 Denim Collection

“Our partnership didn’t happen by coincidence,” said Fabrizio Maggi, commercial director, South Asia, The LYCRA Company. “Our companies share the same values, commitment to sustainability and relentless pursuit of groundbreaking innovation through outside-the-box thinking and a willingness to experiment.”

LYCRA®, dualFX®, COOLMAX® and ECOMADE® are trademarks of The LYCRA Company.