News & Blog

Watch: Apparel Made with LYCRA® Fiber and Technologies Hits Colombiatex Catwalk

Mar 02, 2020

The LYCRA Company kicked off 2020 with a high-profile presence at Colombiatex, the largest textile expo in Latin America. A safari-inspired booth welcomed between 100 and 200 attendees per day during the three-day event in Medellín, showcasing LYCRA® EcoMade fiber, LYCRA® T400® EcoMade fiber, COOLMAX® EcoMade fiber, and LYCRA® MyFit™ fiber – as well as information about the Planet Agenda sustainability platform – to mills, brands, garment makers and journalists.

Apparel makers from Argentina, Brazil, Mexico, Peru and Colombia modeled swimwear, denim, sportwear and intimates collections produced with LYCRA® fiber and technologies during four daily runway shows presented at The LYCRA Company booth.

The booth also offered live demos of LYCRA® FitSense™ technology. The setup showcased how to mix the water-based LYCRA® polymer dispersion with pigments – demonstrating just how easy it is to print the solution onto fabric and add “weightless power” for targeted compression, support and lift. The team also promoted its brand hangtag and virtual tag programs, which communicate to shoppers the superior comfort, fit and freedom of movement benefits offered by the clothes they buy.

More than 500 exhibitors – including 22 direct LYCRA clients – engaged 24,000 Colombiatex attendees from 60 countries. Clients showcased 246 fabrics with LYCRA® fiber, up from 133 at the 2019 show.

“All parts of the Latin American textile chain come together at Colombiatex,” said Adriana Morasco, VP, South America, The LYCRA Company. “It’s a collaborative cross-section of supply and demand, where national and international brands begin their distribution journey in this dynamic region. We once again used this platform to showcase our latest innovations, priorities and partnerships, and build relationships with direct and indirect clients. We’re already looking forward to next year.”

LYCRA®, T400®, COOLMAX®, MyFit™, FitSense™ are trademarks of The LYCRA Company.