News & Blog

LYCRA® dualFX® Technology Balances Stretch and Comfort in NEXT Maternity Denim

Mar 16, 2020

Moms-to-be now have a stylish new choice in maternity jeans thanks to LYCRA® dualFX® technology. NEXT recently unveiled the line of super-soft stretch denim in select UK stores and online.

The high-rise maternity jeans sit just under the belly button for a flattering, comfy fit. Carefully designed to grow with the wearer throughout her pregnancy, they feature elastic inserts and an adjustable internal tab, and a mock fly makes them easy to pull on without any fuss.

Plus, they can continue to be worn comfortably after giving birth by simply adjusting the tab to become the perfect post-pregnancy jeans. NEXT is offering the jeans in three colors.

“We’re excited to bring LYCRA® dualFX® technology to the maternity denim category,” said Ella Poyzer, assistant buyer, outerwear and maternity, NEXT. “Shoppers who are expecting want comfort, but not at the expense of style. These super-soft skinny jeans are designed to look and fit just like pre-pregnancy denim throughout – and after – pregnancy.”

Developed in response to demand for high-stretch denim fabrics that retain their shape, LYCRA® dualFX® technology is based on several patented technologies from The LYCRA Company. Typically, as fabric stretch increases so does the tendency for fabric growth or shrinkage. Combining LYCRA® fiber and LYCRA® T400® fiber together in a single fabric delivers the best of both worlds: the stretch of LYCRA® fiber and the recovery power of LYCRA® T400® fiber. In denim, the technology delivers extremely comfortable, high-stretch jeans that retain their shape all day.

LYCRA® and dualFX® are trademarks of The LYCRA Company.

Contacts

The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN