News & Blog

Stretch Your eMOTION: Eurojersey and The LYCRA Company team up to promote SENSITIVE® Fabrics for Activewear

May 11, 2020

As part of our longstanding partnership to develop exceptional high-performance technical fabrics for activewear, The LYCRA Company and Eurojersey are proud to launch a new global co-marketing campaign “Stretch Your eMOTION,” dedicated to raising awareness of Sensitive® Fabrics with LYCRA® SPORT technology for Activewear.

Sensitive® Fabrics works in perfect harmony with the body during any level of work out. The silhouette sculpting fabrics are light, shape retaining, quick drying and breathable, while also offering active men and women calibrated compression and adequate support where needed. Thanks to LYCRA® SPORT PCE™ certification, Sensitive® Fabrics come with a detailed identity card of their remarkable properties, helping manufacturers and brands to identify the most suitable fabric for any given sports garment. In turn, saving time and money by avoiding costly mistakes.

Attention-grabbing Marketing

The “Stretch Your eMOTION” co-marketing activity includes a variety of merchandising and communication tools that promote the remarkable Eurojersey Sensitive® Fabrics with LYCRA® SPORT technology collection. The co-marketing campaign elements include:

    • Co-branded digital and printed sales brochure

    • Advertorials in leading European and international trade magazines

    • Custom made Stretch Your eMOTION video

    • Dedicated newsletter to be distributed to Eurojersey’s 3,700 worldwide customer database.

Stay up to date on Eurojersey Sensitive® Fabrics news at SensitiveFabrics.it/news. Please click on the enclosed links to find out more about LYCRA fiber technology for activewear and LYCRA® SPORT PCE™ certification, or contact your representative at The LYCRA Company who would be delighted to assist you.

LYCRA® fiber is a trademark of The LYCRA Company.

Contacts

The LYCRA Company Simone Medici SENIOR STRATEGIC ACCOUNT MANAGER ITALY