News & Blog

Feel the #LYCRALOVE2020 with attention-grabbing LYCRA® fiber and Gatta hosiery promotion

Aug 11, 2020

On International Women’s Day, March 8th, 2020, The LYCRA Company and European hosiery brand Gatta launched a co-branded marketing campaign, #LYCRALOVE2020. Aimed at capturing the imagination of hosiery wearers in Poland, the campaign encouraged women to post positive images of themselves wearing Gatta hosiery, in return for the opportunity to win a spa weekend for two.

The LYCRA Company and Gatta worked with four of Poland’s top Instagram influencers to promote the campaign and drive engagement. In addition to using striking window displays and point of sale materials within Gatta’s stores across Poland, email and text messaging were also used to reach Gatta’s extensive consumer database and alert shoppers about the exciting activity.

The campaign achieved beyond-expected results with over 1.3 million consumers views and over 300 entries to the competition. The influencer campaign reached more than 600,000 hosiery wearers and provoked over 15,000 actions helping to drive engagement and interaction.

“This highly successful campaign allowed The LYCRA Company to directly engage with the Polish hosiery consumer through a brand they love and trust, Gatta, and with co-branded, premium content. In turn, it highlighted the emphasis that Gatta places on quality with the use of high performing LYCRA® fiber. It is another example of how working together can deliver outstanding awareness for both brands,” said Jane Gwyther, Senior Strategic Account Manager – Legwear, The LYCRA Company.

Find out more about Gatta here: gatta.pl.

Click here to find out more about LYCRA® hosiery and sock technologies.

LYCRA® is a trademark of The LYCRA Company.

Contacts

The LYCRA Company Jane Gwyther EMEA Senior Account Manager (Legwear) +44 (0) 7785 574 975 UK