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OVS chooses LYCRA® FREEF!T® technology to Help Create New Denim Offering

Sep 02, 2020

Creating differentiation in the denim market can be a real challenge. But, innovative technologies like LYCRA® FREEF!T® can help brands and retailers push the boundaries of design and develop stand-out products that customers want.

OVS, a leading fashion retailer, chose to incorporate LYCRA® FREEF!T® technology into their newest denim offering, the Super-Skinny-Fit stretch jean.

The ultra-skinny jeans that feature LYCRA® FREEF!T® technology offer multiple benefits. They are soft to the touch, have easy, comfortable stretch and excellent recovery wash-after-wash. This pair of jeans offer a balance of style, great fit and comfort – comfortable enough for every day wear.

The Super-Skinny-Fit jeans are available in solid white and light denim blue.

About the technology
LYCRA® FREEF!T® technology enables the production of stretch denim with a much lower compression force than normal stretch denim. In turn, this offers the wearer more freedom to move and a more comfortable fit and wear. For the manufacturer, it also offers the added bonus of a wider fit window.

Find out more about LYCRA® FREEF!T® technology today!

LYCRA® FREEF!T® is a trademark of The LYCRA Company