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OVS adds value to men’s fashion jeans with LYCRA® dualFX® technology

Sep 30, 2020

Consumers are looking for ultra-comfort and durability from their everyday garments. Leading Italian fashion retailer, OVS has responded to this consumer demand by incorporating LYCRA® dualFX® technology into their new range of slim fit men’s jeans for all-day comfort and shape retention.

The slim fit design jeans will offer OVS customers not only great fit and comfort, but also excellent stretch and recovery thanks to LYCRA® dualFX® technology. This means that the jeans will move with the body, without bagging or sagging in key areas like the knees. An added benefit of LYCRA® dualFX® technology is the proven durability it brings to garments. Wash after wash, LYCRA® dualFX® technology will help the jeans maintain their shape.

LYCRA® dualFX® technology was developed in response to market demand for high-stretch denim fabrics that keep their shape. It is based on combining several patented technologies from The LYCRA Company, such as the high stretch of LYCRA® fiber and the excellent recovery power of LYCRA® T400® fiber, together into one. In so doing, consumers can have stretch jeans that fit all day, every day.

This investment once again underpins OVS’s commitment to bring added value and quality fabrics to their exceptional range of fashion items and wardrobe essentials.

Available in four colors with a textured dye effect, the OVS Slim Fit Men’s Jean is available online at OVS.

Find out more about LYCRA® dualFX® here.

LYCRA® dualFX® is a trademark of The LYCRA Company.