The company is showcasing its rich heritage in swimwear during the digital event, which runs through April 2021, with a focus on LYCRA® XTRA LIFE™ fiber. The technology protects swimwear from chlorine, sun, heat, sunscreen and other harsh elements – which can quickly degrade fabrics – to deliver unparalleled garment durability, comfort/fit retention and overall wear life.
Fabric mills, manufacturers and designers rely on LYCRA® XTRA LIFE™ fiber, which stands up to chlorinated water environments that cause fit loss and fiber breakage, lasting up to 10 times longer than unprotected spandex and twice as long as regular chlorine-durable fiber.
Visit the dedicated LYCRA® XTRA LIFE™ virtual showroom on the MarediModa website to learn more.
“We’re excited to reaffirm our leadership position in the sustainable swimwear segment by highlighting the unparalleled benefits LYCRA® XTRA LIFE™ fiber brings to premium brands, who see this fiber innovation as an indispensable ingredient in fashion and performance swim garments,” said Arnaud Ruffin, EMEA Director of Brands and Retail, The LYCRA Company.
LYCRA® XTRA LIFE™ fiber recently was featured in the 2021 edition of the Swimwear Yearbook, the industry’s go-to resource for seasonal style forecasts, design trends, technology innovations and more published by UK-based Underlines Magazine. Read the full article.
LYCRA® and LYCRA® XTRA LIFE™ are trademarks of The LYCRA Company.