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ENHANCING COMFORT IN CASUALWEAR: Introducing SAPPHIRE FINISHING MILLS’ PREMIUM WOVENS POWERED BY LYCRA® Technologies

Nov 24, 2020

We have teamed up with leading global producer of premium woven fabrics, SAPPHIRE FINISHING MILLS LTD., to develop a collection of 20 quality fabrics aimed at enhancing comfort in casualwear. Featuring a range of innovative LYCRA® and COOLMAX® technologies, the fabrics address the modern consumer’s desire for versatile apparel that makes them look and feel comfortable all-day long without interrupting their busy lifestyles.

While comfort and fit remain as key purchase decision drivers, consumers these days also want durability. By using more durable fabrics, garments can have a longer lifecycle and fulfil consumers desire for apparel that addresses their concerns around sustainability. To help them produce high quality fabrics addressing all these requirements, SAPPHIRE has worked closely with The LYCRA Company to select combinations of patented LYCRA® technologies for their new range of fabrics.

Furthermore, to help brands and manufacturers choose the right fabric for their needs, SAPPHIRE has developed a fabric selector which divides the new range into three categories for customers to choose from:

The Essentials:
Authentic, comfortable fit fabrics designed for men and women, chinos or five pocket style trousers. Specially engineered with LYCRA® or LYCRA® T400®, they provide gentle, comfortable stretch and long-lasting shape retention for a year-round fit. COOLMAX® technology is also featured in this collection, with fabrics that help keep wearers cool and dry.

The Smarthletics:
Designed with innovative LYCRA® dualFX® technology, these woven fabrics feature two stretch fibers to provide exceptional recovery, helping garments keep their shape while staying in place all day long.

The 360° Fit All-Rounder:
The ultimate “do-anything-go-anywhere” fabric designed with 4-way stretch LYCRA® XFIT technology which provides a 360-degree fit.

Sapphire’s Head of Marketing said: “The perfect fit is the culmination of durability, comfort, appearance and sustainability which yields consumer satisfaction. That’s why Sapphire values the collaboration with The LYCRA Company. This brings both companies’ expertise together to deliver premium fabrics that meet the consumer promise of ‘lasting comfort and fit’.”

“We also greatly value the important ethical contribution that the use of The LYCRA Company’s EcoMade sustainable fiber offerings bring to this new range, as well as to our overall and constant drive to improve sustainability across our products.”

To find out more or discuss collaborating with SAPPHIRE, contact marketing@sapphiremills.com or visit: www.sapphiremills.com

To find out more about The LYCRA Company’s woven fabric technologies, please contact your representative at The LYCRA Company.

LYCRA®, LYCRA® T400® and COOLMAX® are trademarks of The LYCRA Company.