News & Blog

The LYCRA Company and DNM DENIM Collaborate To Deliver Innovative New Denim Fabric with Power and Comfort

Dec 08, 2020

The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, and DNM DENIM, a leading Turkish denim producer, have partnered to bring the next level of performance and aesthetics to the denim market. DNM DENIM’s revolutionary new fabric collection “Shaped’N Relaxed” brings together LYCRA® BEAUTY technology and LYCRA® FREEF!T® technology to offer consumers customized shaping as well as increased fit forgiveness and comfort, all in one fabric.

The Shaped’N Relaxed fabrics are woven with an open structure which gives a very gentle soft stretch, suiting a broad fit window due to the use of LYCRA® FREEF!T® technology, but at the same time provides the exceptional shaping properties of LYCRA® BEAUTY. Its two opposing forces come together in a fabric that is extra comfortable, with lower pressure shaping, offering the wearer the best of both worlds. “We are always looking for ways to improve the performance of denim fabric and thanks to this smart collaboration with The LYCRA Company, we can now offer our customers a new generation stretch fabric, with a unique set of technologies that can provide stretch and extra support to areas where it is needed,” states Gokhan Unsal, deputy general manager of DNM DENIM.

The collection offers gradient levels of stretch and fit, detailed for each fabric on a comfort map and developed after rigorous testing by The LYCRA Company. This helps designers to choose the perfect fabric for their garment needs, which, in turn, not only helps to avoid costly mistakes but can also help to create differentiation and prominence on the shelf. Ultimately, offering a product with just the right level of shaping power and comfort stretch for the design, also results in a more satisfied consumer.

Today’s consumers are uncompromising when it comes to their attire. They want denim that works hard for them throughout the day, while looking good and feeling comfortable. “To help brands and manufacturers meet the consumer’s demands, we needed to push the boundaries of denim innovation. Using DNM DENIM mill’s weaving knowledge and expertise to extract the best out of our denim technologies, we created a breakthrough fabric design that provides brands and retailers with an all-in-one solution that addresses consumer’s need for fit, especially important in today’s online retail environment,” states Cem Karaboga, Sales Manager.

Furthermore, the Shaped’N Relaxed collection is made with sustainable cotton and can be weaved with LYCRA® EcoMade and LYCRA® T400® EcoMade fibers. Both DNM DENIM and The LYCRA Company are passionate about constantly looking for ways to improve their offerings to address customers’ needs, including a more sustainable future. This exceptional new development highlights this commitment.


LYCRA®, LYCRA® FREEF!T® and LYCRA® T400® are trademarks of The LYCRA Company.

Contacts

The LYCRA Company Cem Karaboga Sales Manager, Turkey