News & Blog

LYCRA® FitSense™ Technology Gives Sports Bras a Boost

Jan 15, 2021

Finding a proper-fitting sports bra can feel like a workout in itself. Because when it comes to providing comfortable and supportive compression, most offerings come up short.

LYCRA® FitSense™ technology is a breakthrough innovation that redefines the sports bra by delivering lightweight, targeted support where it’s needed most via a patented liquid dispersion screen-printed onto fabrics with LYCRA® fiber – improving comfort and quality.

LYCRA® FitSense™ technology delivers the desired amount of support and comfort for daily wear at the gym, on the go or at home (needed and appreciated now more than ever). The technology provides an added power boost to select areas without the need for additional layers, seams or materials. As a result, sports bras can feel lightweight and less restrictive. The water-based dispersion can be applied to the inside or outside of a garment in various colors and custom patterns – making power zones a distinctive part of the design. The solution eliminates the need for sewn-in panels or extra seams that restrict movement and cause discomfort, instead delivering a fusion of functionality and fashion. LYCRA® FitSense™ technology provides lift, support, and smoothing properties that transform the wearing experience.