News & Blog

DNM LEVERAGES CO-BRANDED MARKETING TOOLS TO DRIVE SALES

Oct 21, 2019

DNM, a leading Turkish denim producer, has adopted several LYCRA® brand technologies for its Futuretech line of premium performance denim. The new fabric collection features LYCRA® BEAUTY fiber in its Shape Me and Shaped ‘n Relaxed denim and LYCRA® FREEF!T® technology in its E-Z Stretch collection.

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THE LYCRA COMPANY INTRODUCES NEW LYCRA® ECOMADE FIBRE AS A SUSTAINABILE DENIM SOLUTION AT KINGPINS AMSTERDAM

Oct 21, 2019

AMSTERDAM – The LYCRA Company, a global leader in developing innovative fibre and technology solutions for the apparel industry, will exhibit its latest market-driven products for denim at Kingpins Amsterdam, October 23-24. As part of its long-term commitment to sustainability and the company’s Planet Agenda platform, The LYCRA Company will be introducing LYCRA® EcoMade fibre at the invitation-only trade show. This new fibre is the company’s first branded elastane/spandex product that is made with pre-consumer recycled materials.

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SUSTAINABLE SOLUTIONS FOR DENIM SHOWCASED AT KINGPINS AMSTERDAM

Oct 21, 2019

Join representatives from The LYCRA Company at Kingpins Amsterdam, October 23-24, to see our latest market-driven products for denim. We will be introducing LYCRA® EcoMade fiber, which demonstrates our long-term commitment to product sustainability, one of the pillars of our Planet Agenda platform. This new fiber is our first branded elastane/spandex product that is made with pre-consumer recycled materials.

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TARGET’S UNIVERSAL THREAD AND LYCRA® BRAND TEAM UP FOR FALL DENIM PROMOTION

Oct 17, 2019

Target’s Universal Thread, a women’s apparel and accessories brand grounded in denim, has joined the LYCRA® brand’s annual fall denim co-marketing program. The campaign is hosted by Refinery29, a leading global media and entertainment company for millennial and Gen Z women. Refinery29’s custom content explains the value and benefits LYCRA® dualFX® technology adds to Universal Thread’s jeans in order to drive interest and online sales.

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JOE’S JEANS AND LYCRA® BRAND TEAM UP FOR FALL DENIM PROMOTION

Oct 14, 2019

Premium denim brand JOE’S JEANS is participating in the LYCRA® brand’s annual fall denim co-marketing program. The campaign is hosted by Refinery29 , a leading global entertainment and fashion editorial platform for millennial and Gen Z women. Custom content created by Refinery29 informs women about the value and benefits LYCRA® dualFX® technology adds to JOE’S JEANS in order to drive interest and online sales.

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