Nicole Feliciano, fashionista mom and CEO of lifestyle website MOMTRENDS, recently hosted a group of mom influencers in Cancun, Mexico to help them experience the magic of Miraclesuit swimwear for themselves. In between beautiful photos of real moms modelling swimsuits featuring on trend colors and prints, the post promotes the benefits of a great-fitting one-piece that shapes and supports your figure thanks to LYCRA® fiber.
Meet with LYCRA® brand and learn more about LYCRA® XTRA LIFE™ fiber, the must-have fiber for premium swimwear, at the upcoming London Swimwear Show. The exhibition takes place 21-23 July 2019 at a brand new venue this year, County Hall on London’s Southbank by etc.venues, which overlooks Big Ben and the London Eye. The show attracts buyers and retailers from small independent shops to large department stores, who are looking for the latest styles and innovations in swimwear.
On May 16, The LYCRA Company opened its brand new, state-of-the-art research & Development (R&D) lab in Nanhai, China. The Advanced Textile Innovation Center (ATIC) represents a significant increase in the U.S.-based firm’s global R&D capabilities and demonstrates its commitment to providing exceptional service to its customers in Asia. The lab will help mills, brands and retailers, as well as Western-based companies with local sourcing offices, accelerate the development of innovative garment solutions that meet apparel market needs and add value to customer’s products.
WILMINGTON, Del. – The LYCRA Company, a leading provider of fiber and technology solutions for the global apparel and personal care industries, announced today it will officially open its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16. The new 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.
The LYCRA Company officially opened its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16, 2019. The 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.
Coco Reef creates stylish bra-sized swimwear that is designed to complement, support and sculpt a woman’s curves. When the brand wanted to promote its swimwear featuring LYCRA® XTRA LIFE™ fiber it turned to The LYCRA Company to collaborate on an impactful social media influencer campaign. Five influencers were selected for their body positive messaging and the ways they challenge traditional beauty standards. The key message designed to drive sales: great-fitting Coco Reef swimwear (made with LYCRA® XTRA LIFE™ fiber) helps you feel more confident and comfortable in your own skin.
Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.
Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.
LYCRA® brand is always on the move! Whether we’re exhibiting, or supporting customers who are exhibiting, we travel the world to share the message: “It’s what’s inside that matters most.”