Nicole Feliciano, fashionista mom and CEO of lifestyle website MOMTRENDS, recently hosted a group of mom influencers in Cancun, Mexico to help them experience the magic of Miraclesuit swimwear for themselves. In between beautiful photos of real moms modelling swimsuits featuring on trend colors and prints, the post promotes the benefits of a great-fitting one-piece that shapes and supports your figure thanks to LYCRA® fiber.
We recently interviewed Jeffi Girgenti, the entrepreneur behind FOOT HUGGIES brand, to learn how she developed her line of tall boot socks designed for equestrians. Jeffi runs her sock business from Southern California, where she has been a manicurist for 34 years and nail salon owner for 20 years. Her 100% Made in the USA socks are manufactured using COOLMAX® technology and LYCRA® fiber, and can be found on the feet of everyone from Pony Club riders (just learning horsemanship) to Olympic champions!
The LYCRA Company officially opened its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16, 2019. The 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.
Born and bred in Belgium, RectoVerso is a bold and adventurous premium women’s sportswear and athleisure brand. The brand’s garments are only made with Liebaert fabrics powered by LYCRA® fiber, which is the only elastane used by this 132-year-old mill. Each piece in the collection is created with a passion for craftmanship and is made from superior quality fabrics using smart fiber technology to enhance athletic performance.
Carrington Textiles, the largest producer of workwear fabrics in the UK, is launching MOLVENO, an exciting new fabric for the workwear segment that features LYCRA® T400® technology . This hard-wearing fabric for workwear will debut at Techtextil 2019 and offers 4-way comfort stretch that flexes to follow a worker’s every move and moisture management. As a result, MOLVENO qualifies for both LYCRA® fiber and COOLMAX® technology branding and is eligible for free swing tags to drive sales.
Tejidos Royo, an international fabric provider based in Spain and present in more than 30 countries, has launched FASHILITY, a 14-piece capsule collection of woven trousers, jackets and skirts for men and women featuring premium LYCRA® brand technologies. The collection takes its name from its stylish and contemporary union of Fashion + Utility. The LYCRA Company teamed up with Tejidos Royo to showcase the versatility of its fabrics and the benefits of using LYCRA® fiber solutions to deliver performance benefits that will drive downstream sales.
Coco Reef creates stylish bra-sized swimwear that is designed to complement, support and sculpt a woman’s curves. When the brand wanted to promote its swimwear featuring LYCRA® XTRA LIFE™ fiber it turned to The LYCRA Company to collaborate on an impactful social media influencer campaign. Five influencers were selected for their body positive messaging and the ways they challenge traditional beauty standards. The key message designed to drive sales: great-fitting Coco Reef swimwear (made with LYCRA® XTRA LIFE™ fiber) helps you feel more confident and comfortable in your own skin.
At the 2019 Denim Innovation Seminar held recently in Shanghai, China, Texhong Textiles Group (Texhong) and The LYCRA Company teamed up to showcase exciting new branded fiber and technology solutions currently available for the Chinese denim market:
• LYCRA® FREEF!T® technology provides a soft, easy stretch and lasting shape retention. Learn how this technology is designed to fill a specific consumer need.
• LYCRA® T400® EcoMade technology offers the performance as the original fiber, but is made from a combination of recycled materials and renewable plant-based materials.
• COOLMAX® NATURAL TOUCH™ technology delivers cool comfort, a soft, cottony hand and an authentic denim look and feel.
Maidenform® brand’s new shapewear collection, powered by The LYCRA Company’s latest innovation, LYCRA® FitSense™ technology, has launched in the U.S. at Kohl’s stores, kohls.com and Maidenform.com. This revolutionary product delivers targeted support exactly where women need it most. The new shapewear collection provides an exceptional wearing experience that will help women across a range of sizes look, feel and be their best.