News & Blog

LYCRA® BRAND IN 2018: THE YEAR IN REVIEW

Dec 17, 2018

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

Learn More

Explore LYCRA® Brand Hosiery Solutions for Curvy Women

Dec 03, 2018

When it comes to hosiery, LYCRA® fiber has a solution for everybody and every body type. This includes the often overlooked plus size market. For far too long, curvy women with a flair for fashion have been frustrated by a lack of choice at retail compared to regular hosiery with its abundance of style and color choices. LYCRA® brand offers a portfolio of solutions to delight this consumer and meet her needs for lasting comfort, fit and more.

Learn More

LULULEMON AND LYCRA® BRAND TEAM UP FOR SUCCESSFUL CO-BRANDING EFFORT

Nov 28, 2018

For the seventh consecutive year, LYCRA® brand collaborated with lululemon, the yoga-inspired athletic apparel brand, for the annual SeaWheeze festival in Vancouver, British Columbia. Held in late September, over 10,000 people attended the fun-filled event that included a half marathon, yoga classes, and a dance party. At check-in, participants visited an exclusive lululemon showcase store and a sports bra fitting analysis where they learned firsthand about the performance benefits LYCRA® fiber adds to the lululemon’s garments.

Learn More

THE POWER OF TWO

Nov 12, 2018

connect.lycra.com speaks with Hans-Peter Mauch, Managing Director at W. Zimmermann GmbH & Co. KG and Zimmermann-Dynayarn USA, LLC, and Tony Holt Managing Director Zimmermann-Dynayarn USA, LLC. to learn more about the companies W. Zimmermann GmbH & Co. KG (located in Weiler-Simmerberg, Germany) and Zimmermann-Dynayarn USA, LLC (located in Graham, North Carolina USA).

Learn More

CALIA by Carrie Underwood Joins “LYCRA® Insiders” Promotion

Nov 09, 2018

Leading activewear brands featuring LYCRA® SPORT technology in their apparel had the opportunity to participate in “LYCRA® Insiders” this fall—a new social media influencer marketing campaign. CALIA by Carrie Underwood joined the program to raise awareness and educate consumers on the quality and performance of its Energize leggings, powered by LYCRA® SPORT technology. This innovation combines the proven technology of LYCRA® fiber with demanding testing standards to create activewear that optimizes wearer comfort and performance.

Learn More

RIDING THE LYCRA® BRAND AT CANNES

Nov 05, 2018

The LYCRA® XTRA LIFE™ fiber and MarediModa were made for one another. The innovative ingredient that revolutionized swim and beachwear and enabled dozens of brands and retailers to launch successful high value collections is the perfect partner for this important three-day trade event beginning November 6th.

Learn More

With THERMOLITE® T3 EcoMade Technology, THE NORTH FACE thermal boots embrace the cold with a touch of environmental caring.

Oct 25, 2018

Industry challenge

The outdoor industry is in the midst of change as both the business landscape and consumer lifestyles continue to evolve at a rapid pace. Today’s consumers are searching for hybrid outdoor apparel with versatile functionality, rather than purchasing activity-specific apparels. Consumers expect their outerwear to help them better manage comfort and warmth, garments must have lightweight, breathability and moisture management properties to meet with an array of end uses across a multitude of cold weather activities. With the growth of sustainability movement, consumers also getting more concern about the environment and they are supportive to use products that contain environmentally-responsible or recycled components

Learn More