News & Blog

LYCRA® MOVES™ Colombia at Colombiatex 2016

Feb 26, 2016

Once again, LYCRA® fiber exhibited at Colombiatex de las Américas, the most important textile trade show in Colombia. The show brings together the important players from both the supply and demand side of the textile value chain under one roof. Colombiatex facilitates communication and knowledge sharing in the Latin American textile industry, strengthens existing relationships, and leads to exciting new business partnerships.

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Next generation of denim fabrics launched at Kingpins Show

Nov 03, 2015

Prepare to be excited. The LYCRA® brand’s latest innovation answers multiple needs by combining the comfort and flexibility of a knit with the aesthetics and performance of a woven.  LYCRA® HYBRID technology is a transformative patent-pending technology that integrates a true denim look and feel with vital consumer benefits - low growth, low shrinkage, and multi-directional stretch.
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INVISTA Unveils LYCRA® HYBRID technology for High Performance Knit Denim

Oct 27, 2015

INVISTA, owners of the LYCRA® brand, will unveil a transformative patent- pending technology for knit denim fabrics at the upcoming Kingpins Denim Shows in Amsterdam and New York.  Under the banner LYCRA® HYBRID technology”, these fabrics combine the best of both worlds – the comfort and flexibility of a knit with the authentic aesthetics and performance of a woven.
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INVISTA pushes out the frontier of LYCRA® fiber in fashion with new developments in denim and innovations in intimate apparel

Oct 13, 2015

INVISTA, one of the world’s largest integrated producers of polymers is redefining denim and transforming the look, performance, comfort of intimate apparel by showcasing innovative applications of its advanced LYCRA® BEAUTY fabrics portfolio at the INVISTA Rendez-Vous 2015. The event is taking place in Shanghai from 13-15 October alongside China’s most influential textile event – Shanghai Intertextile Apparel Fabrics 2015.

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China campaign powers partner businesses

Oct 05, 2015

Launched a year ago, the LYCRA® MOVES YOU™ consumer brand campaign has proved a powerful rallying point for the promotional activities of INVISTA and its business partners in China – and had a big impact in the marketplace. Success of the China execution was recognized by the awards of a Gold Stevie for ‘brand experience of the year’,  a Silver Stevie for ‘PR campaign of the year’, a Gold SABRE Awards in fashion and beauty category and SABRE Certificate of Excellence.
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