News & Blog

China campaign powers partner businesses

Oct 05, 2015

Launched a year ago, the LYCRA® MOVES YOU™ consumer brand campaign has proved a powerful rallying point for the promotional activities of INVISTA and its business partners in China – and had a big impact in the marketplace. Success of the China execution was recognized by the awards of a Gold Stevie for ‘brand experience of the year’,  a Silver Stevie for ‘PR campaign of the year’, a Gold SABRE Awards in fashion and beauty category and SABRE Certificate of Excellence.
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Indian tech talk

Sep 28, 2015

The Fiber & Yarn 2015 event in Mumbai earlier this year attracted a large gathering of technical specialists to look at, feel and discuss what’s making innovation news in the region.
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Jungle journey

Sep 24, 2015

CYL and INVISTA combined with leading brands to bring something new and strikingly different to the swimwear scene in the Spanish trade magazine’s summer edition. They took a walk on the wild side with an exciting 2016 fashion outlook.

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Eurovet and the LYCRA® Brand Present Annual Interfilière New York

Sep 21, 2015

Eurovet, the worldwide leading reference in intimate apparel, swimwear and performance fabrics trade shows, and INVISTA, owner of the LYCRA® fiber brand, have teamed up for the third consecutive year to present Interfilière New York on Monday, September 21 at The Altman Building, located at 135 West 18th Street in Manhattan. This one-day event packed with fabrics, accessories and production capabilities from around the world and valuable strategic information is designed to service the North American market. It bears the Interfilière quality label and its reputation as the global sourcing reference for intimates, swim and performance fabrics.
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Beauty bares its soul

Sep 14, 2015

They have imaginative ways of creating consumer interest in Colombia, but Leonisa went further than most by linking a new brand campaign and the presentation of its collections at the recent Colombiamoda trade event to a reality TV show.

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Eurovet and the LYCRA® brand present Interfiliere New York

Sep 08, 2015

Following up on a very successful Interfilière New York in September 2014 and the introductory event, A Taste of Interfilière  in 2013, Eurovet and The LYCRA® Brand are announcing the second session of Interfilière New York that will take place on Monday, September 21, 2015.

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GUARANTEED FOR LIFE

Sep 03, 2015

LYCRA® XTRA LIFE™ fibre is at the heart of sloggi’s revolutionary new collection, EverNew. Launching in October, this innovative underwear holds its colour and shape wash after wash and is proven to feel new for four times longer than comparable cotton fabrics.

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