Ilusion presents new consumer campaign to media in an unusual setting
CYL and INVISTA combined with leading brands to bring something new and strikingly different to the swimwear scene in the Spanish trade magazine’s summer edition. They took a walk on the wild side with an exciting 2016 fashion outlook.
They have imaginative ways of creating consumer interest in Colombia, but Leonisa went further than most by linking a new brand campaign and the presentation of its collections at the recent Colombiamoda trade event to a reality TV show.
Following up on a very successful Interfilière New York in September 2014 and the introductory event, A Taste of Interfilière in 2013, Eurovet and The LYCRA® Brand are announcing the second session of Interfilière New York that will take place on Monday, September 21, 2015.
LYCRA® XTRA LIFE™ fibre is at the heart of sloggi’s revolutionary new collection, EverNew. Launching in October, this innovative underwear holds its colour and shape wash after wash and is proven to feel new for four times longer than comparable cotton fabrics.