News & Blog

LEGWEAR INDUSTRY INSIDERS GATHER FOR LYCRA® FIBER MOVES 5

Oct 19, 2018

The fifth edition of the LYCRA® FIBER MOVES conference took place on October 18th, in Lake Como, Italy. Held every two years, this exclusive, invitation-only event attracts around 200 representatives from leading knitters, coverers, distributors, brands, retailers and trade media excited to learn about new market insights and trends, as well as The LYCRA Company’s latest innovations for socks and hosiery.

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AMERICAN EAGLE JOINS “LYCRA® INSIDERS” INFLUENCER MARKETING CAMPAIGN

Oct 16, 2018

WILMINGTON, Del. – For the second consecutive year, American Eagle is participating in a digital marketing campaign developed by The LYCRA Company to promote jeans made with LYCRA® dualFX® technology. This innovation combines two different LYCRA® brand fibers to create one resilient yarn that enables jeans to keep their shape all day, every day, while delivering exceptional comfort and fit.

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Why choose LYCRA® SPORT technology?

Oct 11, 2018

The Activewear Challenge:

Consumers are increasingly demanding activewear that optimizes performance, but comfort is often neglected. And it’s often difficult for brands and retailers to know how most fabrics will perform after design and cutting. Because they don’t have in-house fabric scientists who can test fabric performance, they often pick a fabric based on cost or pattern. This can lead to underperforming fabrics or fabrics that fail to meet consumer expectations, which results in complaints, product returns and dissatisfied customers. How can you increase consumer satisfaction and brand loyalty?

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