Women’s denim collections with DUALFX® technology by LYCRA® brand are selling fast in American Eagle Outfitter’s chain of over 1,000 outlets in the US, Canada, Mexico, Hong Kong and the UK. Following the success of the women’s line, AEO recently introduced men’s FLEX/DENIM with DUALFX® technology and found reaction among their male customers has been equally enthusiastic.
SOORTY, a Karachi-based mill, with a reputation for high quality denim, is attracting attention well beyond its home region. Its consistent use of LYCRA® fibre based fabric has contributed to growing international interest in its products and services.
INVISTA joined forces with Spanish mill Tejidos ROYO earlier this year in a trade media campaign to raise its profile in Germany – and add to the visibility of its own LYCRA® fiber.
It’s not just trend insights that attract an enthusiastic following to INVISTA trade events in Argentina, it’s the imaginative presentation style. Gourmet cooking and art have shared the stage with fashion in the past. This time round, it was cinema.
SEMIR, a top Chinese casual wear brand, presented its 2016 denim collection to over five thousand distributors and buyers in the course of a 12-day launch event in Shanghai.
Visit us at the INVISTA stand (stand number ST 01) at Munich Fabric Start´s BLUEZONE. Looking forward to meeting with you there! More on Munich Fabric Start.
INVISTA presents new options for Boyfriend Jeans and LYCRA® BEAUTY brand shaping denim at Munich Fabric Start's BLUEZONE.