It’s not just trend insights that attract an enthusiastic following to INVISTA trade events in Argentina, it’s the imaginative presentation style. Gourmet cooking and art have shared the stage with fashion in the past. This time round, it was cinema.
The LYCRA® fibre brand returns to MODA, the national show for Lingerie & Swimwear, as the headline sponsor for the sixth year running. As headline sponsor of the show LYCRA® aims to build customer intimacy and develop a greater understanding of this essential, yet often invisible ingredient, ensuring the LYCRA® brand is seen as an industry leader in the Lingerie & Swimwear segments.
INVISTA and seven key mill customers joined forces to make the LYCRA® brand center of attention at EMITEX, Argentina’s most important textile trade show.
INVISTA is supporting key weaving and knitting mills specialized in Lingerie and Swimwear whose fabric products demonstrate the range of benefits its LYCRA® BEAUTY, LYCRA® XTRA LIFE™, and LYCRA® SPORT fibers bring to these garment categories.
Andres Sarda, the luxury lingerie and swimwear manufacturer, has opened a branded store in its home city. INVISTA sponsored the media launch of the impressive new retail showcase.
INVISTA and Indian elastic giant Konika are strengthening their innovative collaboration in the Intimate Apparel segment.
Following up on a very successful Interfilière New York in September 2014 and the introductory event, A Taste of Interfilière in 2013, Eurovet and The LYCRA® Brand are announcing the second session of Interfilière New York that will take place on Monday, September 21, 2015.
For three days in February, the English winter was on hold. MODA attracted designers, brands and retail buyers from far and wide to the UK National Exhibition Centre (NEC) in Birmingham for a glittering fashion extravaganza that ranks among Europe’s foremost. They came in their thousands to browse garment collections, watch catwalk action, and take part in topical debates and business seminars.