News & Blog

NEW LYCRA® SPORT TECHNOLOGY MERCHANDISING KIT LAUNCHED

Feb 15, 2018

Wherever you are in the value chain, the consumer’s the boss, and delighting the consumer is always job one. To make this task easier, The LYCRA Company has developed a complete line of engaging merchandising tools promoting its LYCRA® SPORT technology platform. The POP materials are designed to educate consumers about the exceptional comfort, fit and support LYCRA® SPORT technology delivers to stretch activewear.

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GET MORE WITH LYCRA® FIBER

Feb 02, 2018

When you select LYCRA® fiber for your collections instead of a generic, you’ll quickly realize that it’s much more than a fiber, it’s a business enabler. LYCRA® brand is not only the world’s most recognized branded fiber* at the consumer level, but it’s also a leading innovator and reliable partner at the trade level. You can depend on world-class technical support that ensures superior and consistent product quality, along with its unmatched marketing support. No other spandex producer creates more value for your business.

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For Chantal Thomass, fabric is a never-ending source of inspiration

Feb 01, 2018

Chantal Thomass, an emblematic figure in the lingerie world, made her mark in the mid-1970s by reviving demand for intimate apparel in the purest French tradition. Chantal - among the first to exploit the full potential of LYCRA® fibre in her collections and remains a firm believer that comfort is as important to women’s sense of wellbeing as seductive appearance - shares creative secrets based on her appreciation of fine fabrics.

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The LYCRA Company shares China Intellectual Property awareness report at Intertextile Shanghai

Oct 30, 2017

A timely seminar on innovation and IP was high on the agenda of The LYCRA Company Rendez-vous at the recent Intertextile Shanghai trade event.

The rise of e-commerce has contributed to growing concern about IP protection. The LYCRA Company commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.

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Shanghai success

Oct 30, 2017

The 2017 edition of Intertextile Shanghai gave a further boost to the reputation of China’s most influential trade show, attracting mills, designers, brand owners, retailers and media from across the region. For many, The LYCRA Company Rendez-vous – the show within the show – was an essential stop.

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LYCRA® dualFX® technology is the solution to today’s common Denim Dilemmas

Oct 02, 2017

LYCRA® brand is collaborating with Who What Wear on a new co-branded marketing campaign launched in response to global consumer insights around denim. The proprietary research* revealed some of the most common problems women had with jeans including fit, comfort and shape retention. For many companies, this revelation would lead to years of product development in order to find a solution, but The LYCRA Company knew it already had the solution to improved denim performance: LYCRA® dualFX® technology.
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