News & Blog

New Co-Branded Marketing Program Promotes LYCRA® Fiber Benefits to Millennial Women

Oct 08, 2018

The LYCRA Company and Refinery29 teamed up to launch a co-branded global consumer marketing campaign on October 8th. The “LYCRA® Insiders” program, which has the tagline “It’s what’s inside that matters most”, highlights the inner qualities of several millennial women and shows how those same qualities are reflected in their garments made with LYCRA® fiber technologies. The campaign promotes the benefits of jeans made with LYCRA® dualFX® technology and activewear powered by LYCRA® SPORT technology.

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FRAME “REDGRAVE” JEANS FEATURED IN NEW PROMOTION

Oct 08, 2018

FRAME, a premium denim brand that combines 70s heritage and L.A. manufacturing with a European aesthetic, is participating in LYCRA® Insiders, a new influencer marketing campaign targeting millennial women developed by The LYCRA Company and Refinery29. Using the tagline, “It’s What’s Inside That Matters Most”, original content has been developed to promote FRAME Redgrave jeans made with LYCRA® dualFX® technology.

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Intertextile Shanghai

Oct 01, 2018

The LYCRA® Brand Rendezvous presented fiber and fabric innovation on a scale never seen before at the Intertextile Shanghai autumn trade event.

LYCRA® Brand Rendezvous is a well-established show-within-a-show at this leading Asian textile trade fair. Now in its twelfth year, its scope and ambition far exceeded the expectations of most visitors. In two dedicated pavilions, The LYCRA Company and its industry partners presented technology, materials and concept garments that told them all they needed to know about what comes next in virtually every garment category.

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DRIVE RETAIL SELL-THROUGH WITH LYCRA® SPORT TECHNOLOGY POS TOOLS

Sep 27, 2018

This is the final post in a series that shows the advantages your business gains when it selects LYCRA® SPORT technology certified fabrics for your activewear and athleisure collections.

Learn how its patented PCE™ Index works and how it helps you select premium performance fabrics, and discover the many advantages the index offers brands and retailers including increased speed-to-market. Read on to learn how the unmatched marketing support available to LYCRA® SPORT technology customers can accelerate purchase intent and increase sales.

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COVERER SPOTLIGHT: İSİSTAŞ

Sep 20, 2018

LYCRA® brand recently interviewed Mr. Murat Niyage from the Turkish firm İSİSTAŞ, a coverer based in Istanbul, to learn more about his company and how its use of LYCRA® fiber has benefitted his business.

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