News & Blog

Spreading the word in China

Jul 17, 2015

The sheer scale of apparel industry business operations in China is often a surprise. Yishion, the country’s fastest-growing casualwear brand, numbers its retail licensees in thousands and recently held a month of fashion briefings for many of them at its headquarters.
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Invista Focuses On LYCRA® Beauty Brand Shaping Denim And New Options For Boyfriend Jean At Ny Kingpins Denim Show

Jul 14, 2015

INIVSTA, co-sponsor of the Kingpins denim show in New York City, will be showcasing the latest LYCRA® BEAUTY branded shaping fabrics from around the world at Kingpins on July 21 and 22.  In addition, the company will feature the latest performance offerings with COOLMAX® and THERMOLITE® fabrics, as well as new options for the boyfriend jean using lastingFIT technology by LYCRA® brand.

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Tough competition

Jun 18, 2015

Marks & Spencer has strengthened its denim menswear offer with new lines of jeans that significantly outperform conventional products.  Cotton-based fabrics made with TOUGH MAX™ technology by LYCRA® brand ensure up to twice the resistance to wear and tear of comparable standard cotton products.
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Denim Devotees

Mar 31, 2015

INVISTA Apparel & Advanced Textiles sponsored the premium event which showcased our latest innovation: LYCRA® BEAUTY branded fabrics that redefine denim shaping.

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An innovation journey

Mar 17, 2015

At CITI’s 1st Manmade Fibre Textile Conclave held in Mumbai on 17th March 2015 INVISTA was the Gold Sponsor.

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