News & Blog

Customer Creativity

Jul 02, 2015

INVISTA is supporting key weaving and knitting mills specialized in Lingerie and Swimwear whose fabric products demonstrate the range of benefits its LYCRA® BEAUTY, LYCRA® XTRA LIFE™, and LYCRA® SPORT fibers bring to these garment categories.

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Maxing in Miami

Jul 01, 2015

The Hammock trade show and the LYCRA® brand have put together an octane-charged evening to take the glamour and excitement of this unique annual event to new heights.

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Mexican waves

Jun 15, 2015

The Fiorentina and LYCRA® brands are making waves together in Mexico. A new marketing collaboration between INVISTA and this innovative leader in the swimwear and intimate apparel is driving store traffic and boosting sales.
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SUNFLAIR® styles with LYCRA® XTRA LIFE™ fibre last longer than a holiday romance

May 04, 2015

What could be better than going to the movies on a rainy day, getting inspired there by the latest swimwear trends and being carried away to a dream beach? Even if you have the feeling as if the dreary gray no longer disappears from the sky, the summer is coming. And wouldn’t it be nice this year to find a favorite garment that lasts longer than one season and that does not look worn out or baggy after the holiday or – even worse – already during the vacation? In the new cinema spot presented by the swimwear brand SUNFLAIR® just such models are shown: bikinis that keep their fit and therefore look like new for longer thanks to LYCRA® XTRA LIFE™, the fibre that makes the difference!

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Swimwear Secrets

Mar 30, 2015

Swimwear Anywhere knows a thing or two about attracting sun-loving consumers who want to look their best at the poolside or on the beach wearing CoCo Reef swimwear.

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Eurovet and the LYCRA® brand present Interfiliere New York

Mar 26, 2015

Following up on a very successful Interfilière New York in September 2014 and the introductory event, A Taste of Interfilière  in 2013, Eurovet and The LYCRA® Brand are announcing the second session of Interfilière New York that will take place on Monday, September 21, 2015.

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The epicentre of fashion

Mar 17, 2015

For three days in February, the English winter was on hold. MODA attracted designers, brands and retail buyers from far and wide to the UK National Exhibition Centre (NEC) in Birmingham for a glittering fashion extravaganza that ranks among Europe’s foremost. They came in their thousands to browse garment collections, watch catwalk action, and take part in topical debates and business seminars.

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