INVISTA is supporting key weaving and knitting mills specialized in Lingerie and Swimwear whose fabric products demonstrate the range of benefits its LYCRA® BEAUTY, LYCRA® XTRA LIFE™, and LYCRA® SPORT fibers bring to these garment categories.
The Hammock trade show and the LYCRA® brand have put together an octane-charged evening to take the glamour and excitement of this unique annual event to new heights.
What could be better than going to the movies on a rainy day, getting inspired there by the latest swimwear trends and being carried away to a dream beach? Even if you have the feeling as if the dreary gray no longer disappears from the sky, the summer is coming. And wouldn’t it be nice this year to find a favorite garment that lasts longer than one season and that does not look worn out or baggy after the holiday or – even worse – already during the vacation? In the new cinema spot presented by the swimwear brand SUNFLAIR® just such models are shown: bikinis that keep their fit and therefore look like new for longer thanks to LYCRA® XTRA LIFE™, the fibre that makes the difference!
Andres Sarda, the luxury lingerie and swimwear manufacturer, has opened a branded store in its home city. INVISTA sponsored the media launch of the impressive new retail showcase.
Swimwear Anywhere knows a thing or two about attracting sun-loving consumers who want to look their best at the poolside or on the beach wearing CoCo Reef swimwear.
Following up on a very successful Interfilière New York in September 2014 and the introductory event, A Taste of Interfilière in 2013, Eurovet and The LYCRA® Brand are announcing the second session of Interfilière New York that will take place on Monday, September 21, 2015.
For three days in February, the English winter was on hold. MODA attracted designers, brands and retail buyers from far and wide to the UK National Exhibition Centre (NEC) in Birmingham for a glittering fashion extravaganza that ranks among Europe’s foremost. They came in their thousands to browse garment collections, watch catwalk action, and take part in topical debates and business seminars.