Triumph International, one of the world’s leading lingerie and underwear brands, launches the new season of Triaction to target the growing number of athleisure consumers. The new range of sports bras, shorts, and tights now feature LYCRA® SPORT technology, and have been completely redesigned based on consumer feedback. The stylish line is split into two segments: Cardio for high intensity activities and Studio for low to medium intensity workouts. Powered by LYCRA® SPORT technology, both lines offer enhanced comfort and technological benefits designed to help optimize workout performance.
ECLAT Textile is rolling out its exciting new “Intentional Knit” initiative at the upcoming Outdoor Retailer Summer Market 2017 show in Salt Lake City. Based on LYCRA® SPORT technology , and scientifically certified to meet clearly defined Power-Comfort-Energy (PCE™) index criteria, the new fabrics can be customized to meet the specific performance parameters of a particular sport. This level of customization is a game-changer in the industry and is critical to helping apparel brands differentiate their offerings in the lucrative, but highly competitive global sportswear market.
LYCRA® fiber, the original elastane brand, revolutionized the legwear segment when it added lasting comfort, fit and freedom of movement to hosiery and socks in the early 60’. Now, the brand is taking luxury hosiery to the next level with the insights-driven relaunch of LYCRA® 3D technology.
As previously reported, The LYCRA Company has purchased the dual core patent estate of Cone Denim and its parent company International Textile Group. This acquisition has resulted in the expansion of The LYCRA Company’s intellectual property around dual core and multi-core yarns and fabrics, which already included LYCRA® dualFX® technology. Learn about the advantages of this technology here.
Toung Loong Textiles is launching an exciting new line of high-performance fabrics with beautiful aesthetics at the upcoming Outdoor Retailer Summer Market. Designed to meet the needs of brands operating in the rapidly expanding women’s fitness wear sector, the innovative line blends COOLMAX® AIR technology with LYCRA® fiber to create an offering designed to stand out in a crowded marketplace, and win new business for the firm.
The LYCRA® MOVES YOU™ brand campaign was awarded the Incentive Prize at the Senken Awards ceremony held in Tokyo on June 2nd. The ceremony honours the best and brightest advertising to appear in the prestigious Senken Shimbun trade publication in the course of the preceding twelve months.
Visit the upcoming Outdoor Retailer Summer Market show in Salt Lake City to witness the debut of one of the first lines of commercially available LYCRA® SPORT Power-Comfort-Energy (PCE™) index-certified fabrics on the market, which is being launched by Best Pacific. This proprietary index has been a real game changer for mills when it comes to designing, producing, differentiating and selling performance fabrics for sportswear.
Global Denim, a 100% LYCRA® fiber user, has partnered with INVISTA to launch an impressive collection of fabrics that explore new dimensions of stretch and offer brand owners and retailers new possibilities to address market segmentation.