News & Blog

It’s a hold-up!

Feb 05, 2018

Thousands of fashion conscious women will be happy victims of this year’s legwear ambush. Hold-ups - the new segment hotspot - look set to capture even greater market share in the months ahead thanks to the creativity of some inspired designers.

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GET MORE WITH LYCRA® FIBER

Feb 02, 2018

When you select LYCRA® fiber for your collections instead of a generic, you’ll quickly realize that it’s much more than a fiber, it’s a business enabler. LYCRA® brand is not only the world’s most recognized branded fiber* at the consumer level, but it’s also a leading innovator and reliable partner at the trade level. You can depend on world-class technical support that ensures superior and consistent product quality, along with its unmatched marketing support. No other spandex producer creates more value for your business.

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For Chantal Thomass, fabric is a never-ending source of inspiration

Feb 01, 2018

Chantal Thomass, an emblematic figure in the lingerie world, made her mark in the mid-1970s by reviving demand for intimate apparel in the purest French tradition. Chantal - among the first to exploit the full potential of LYCRA® fibre in her collections and remains a firm believer that comfort is as important to women’s sense of wellbeing as seductive appearance - shares creative secrets based on her appreciation of fine fabrics.

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The LYCRA Company UNVEILS THE CONSUMER IDENTITY OF ITS LYCRA® SPORT PLATFORM

Jan 22, 2018

Materials Promote the Benefits of LYCRA® SPORT Technology to Consumers

Following the successful relaunch of the LYCRA® SPORT technology platform to its mill customers and trade partners, The LYCRA Company, owner of the LYCRA® brand, turned its attention to developing new retail merchandising tools to help brands and retailers drive consumer sales in stores and online. The kit materials are designed to educate consumers about the exceptional comfort, fit and support this technology delivers to stretch activewear.

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The LYCRA Company RELEASES LEGWEAR TRENDS FORECAST FOR AUTUMN/WINTER 2018-19

Jan 18, 2018

LYCRA® brand has issued its annual global legwear trends and fashion directions for Autumn Winter 2018-19. LYCRA® brand customers have exclusive access to this highly anticipated report before its released to a wider audience. This trends forecast has become an important source of inspiration and insights that can lead to exciting new business opportunities. It’s one of the many value-added benefits available to customers of the world’s most recognized brand name fiber.

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The LYCRA Company shares China Intellectual Property awareness report at Intertextile Shanghai

Oct 30, 2017

A timely seminar on innovation and IP was high on the agenda of The LYCRA Company Rendez-vous at the recent Intertextile Shanghai trade event.

The rise of e-commerce has contributed to growing concern about IP protection. The LYCRA Company commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.

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