News & Blog

WILMINGTON, DEL. – The LYCRA Company will debut its newest denim innovation, LYCRA® Anti-Slip Fiber, this month during the Kingpins24-Amsterdam online event. Each day of the virtual expo will explore a different theme impacting the global denim industry – Inspiration (Oct. 27), Innovation (Oct. 28), Fibers and Raw Materials (Oct. 29) and People and Social (Oct. 30) – via live-streamed and on-demand panels, seminars and interviews. Kingpins is transitioning its denim tradeshow for the third time to an online format amid COVID-19 concerns. Previous events in April and September drew more than 4,000 live stream viewers and more than 38,000 on-demand content views.

The LYCRA Company will participate in TRANSFORMERS: ED, a livestreamed educational conference for fashion students who are about to enter the wider fashion industry.

Premium Italian legwear brand Pierre Mantoux recently launched a line of everyday luxury stockings featuring leading-edge LYCRA® fiber technology innovations. The Premium Fit collection’s five hosiery offerings fuse essential and elegant lines with unparalleled comfort, fit, breathability and freedom of movement.

Jean Hegedus, Sustainability Director for The LYCRA Company, has been named to the 2020 Rivet 50 list of the most influential leaders in the global denim industry.

Consumers are looking for ultra-comfort and durability from their everyday garments. Leading Italian fashion retailer, OVS has responded to this consumer demand by incorporating LYCRA® dualFX® technology into their new range of slim fit men’s jeans for all-day comfort and shape retention.

SHANGHAI, China – The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, will exhibit its latest products designed to meet consumer needs at Intertextile Shanghai, which takes place on September 23-25. Themed “RENEW, REDEFINE, REINFORCE”, the presence at the show will allow visitors to learn about the new LYCRA® Anti-Slip fiber technology. Other well-received technologies such as LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber and COOLMAX® freshFX® technology will also be showcased.

Billon Design, a French knitted fabric producer, is incorporating LYCRA® XTRA LIFE™ fiber into their new spring/summer 2022 range. The decision to add LYCRA® XTRA LIFE™ fiber ensures that these new fabrics are more resistant to damage from the sun, creams and chlorine, which helps them maintaining their color and shape 10 times longer than unprotected fabrics.

Creating differentiation in the denim market can be a real challenge. But, innovative technologies like LYCRA® FREEF!T® can help brands and retailers push the boundaries of design and develop stand-out products that customers want.

The LYCRA Company is featured in the latest edition of the Swimwear Yearbook, the swim industry’s go-to resource for seasonal style forecasts, design trends, technology innovations and more.