Turkish Denim Mill ORTA has incorporated LYCRA® T400® fiber into its latest denim innovation, FREECYCLE fabrics, to offer added stretch and durability.
On International Women’s Day, March 8th, 2020, The LYCRA Company and European hosiery brand Gatta launched a co-branded marketing campaign, #LYCRALOVE2020. Aimed at capturing the imagination of hosiery wearers in Poland, the campaign encouraged women to post positive images of themselves wearing Gatta hosiery, in return for the opportunity to win a spa weekend for two.
Our newly published white paper breaks down the pros and cons of biodegradable and compostable fibers, and outlines The LYCRA Company’s position on end-of-life solutions for unwearable apparel waste. The paper explains why we are focusing our sustainable innovation priorities on impactful and scalable options that support a circular economy.
Click here to read: The LYCRA Company’s Position on Biodegradable and Compostable Fibers for Apparel
Texollini, one of the most technologically advanced knitting mills and fabric suppliers in the United States, recently launched T19 Performance face masks made with LYCRA® fiber. The fashionable masks were designed with protection, durability, comfort and breathability in mind.
While we understand that tights might not be at the front of your mind right now, we thought we’d take the chance while so many of us are on ‘pause’ to talk through and share some interesting insights on how comfort and durability still keep tights as a go-to essential, even when the sun is out! Watch the webinar below to about learn about evolving consumer trends and how solution-based technologies will help keep tights part of the new comfort-led wardrobe.
The LYCRA Company participated in the KINGPINS24 digital event in June, using the virtual gathering to showcase collaborations with denim brands and retailers, as well as its innovative stretch denim solutions and sustainability initiatives.
In a session titled “Resetting for Growth with The LYCRA Company,” Julien Born, President of Apparel, spoke with journalist Alison Nieder about the company’s response to COVID-19 and how sustainability, innovation and collaboration continue to fuel its future.
WILMINGTON, DEL. – The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, will participate in the Kingpins24 digital event for the Fall 21 Denim season, taking place June 23-24.
Interested in garment durability and smart fashion? Watch our most recent webinar where we focus on garment durability, shifts in consumer behavior and discuss technologies that support durable designs.
NYDJ Cool Embrace® jeans are made with moisture-wicking COOLMAX® technology to keep women extra cool and extra comfortable, even on the hottest of days. The new line, recently featured on QVC, features breathable, soft denim in an array of styles, cuts, fits and colors.
If you missed our latest webinar, "How Do You Get Back Into That Bra", check it out here: