The LYCRA Company is gearing up for a ground-breaking 2020 – a year that will include the launch of new fiber technologies for activewear, sportswear and athleisure apparel. Many of these innovations – including LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber and LYCRA® EcoMade fiber – will take centre stage this month at ISPO Munich.
WILMINGTON, DEL. – The LYCRA Company, an industry leader in developing market-driven innovations for the legwear segment, issued its highly anticipated global trends forecast for Autumn/Winter 2020-2021. Each year the fashion experts from Stijlinstituut Amsterdam create a capsule collection that showcases the latest legwear innovations from the Company’s portfolio of brands including LYCRA®, COOLMAX® and THERMOLITE® brands.
Maidenform has joined forces with LYCRA® brand to promote its new line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology. This revolutionary innovation is brushed onto fabric made with LYCRA® fiber to deliver a comfortable fit and a smooth silhouette that’s perfect for the latest body-con fashions. The co-branded marketing campaign launches with a feature story on Refinery29 along with high-impact social media.
The LYCRA Company has launched a new 360-degree trademark protection advertising campaign that sends a strong message about LYCRA® brand infringement to the legwear industry. The ad explains how The LYCRA Company fiercely protects the integrity of its flagship brand and warns against creating counterfeit hosiery garments that can damage the consumer’s perception of the LYCRA® brand.
WILMINGTON, DEL. – The LYCRA Company, a global leader in innovative fiber and technology solutions for the apparel industry, announced its new LYCRA® EcoMade fibers Type 166E and 162E, currently produced in Brazil, have been certified to the GRS (Global Recycled Standard). LYCRA® EcoMade fiber is the company’s first branded spandex that is made with pre-consumer recycled materials. This offering will be the primary focus of The LYCRA® Company’s booth at the Kingpins New York denim trade show, November 19-20.
Everlast, the undisputed leading brand in the world for fighting and fitness equipment, has launched a new line of compression training gear for men and women. The gear has been upgraded to include the best-in-class performance of LYCRA® SPORT technology Because comfort and performance matter™.
Leading German Retailer C&A is participating in the LYCRA® brand’s annual Fall Denim Edit, a co-branded promotion that lives on the German version of Refinery29, a leading lifestyle and fashion editorial website for millennial and Gen Z women. C&A is promoting the comfortable sculpting of its Skinny Jeans with Shaping powered by LYCRA® BEAUTY technology.
Jeans made with LYCRA® dualFX® technology are showcased in a new market collage on Refinery29, a leading global entertainment and fashion website for millennial and Gen Z women. The fashion feature is part of an annual co-branded marketing campaign that launched last month to promote the lasting comfort, fit and shape that LYCRA® dualFX® technology adds to denim.
DNM, a leading Turkish denim producer, has adopted several LYCRA® brand technologies for its Futuretech line of premium performance denim. The new fabric collection features LYCRA® BEAUTY fiber in its Shape Me and Shaped ‘n Relaxed denim and LYCRA® FREEF!T® technology in its E-Z Stretch collection.