News & Blog

Welcome to the LYCRA® brand universe

Apr 24, 2019

Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.

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TEXHONG TEXTILES LAUNCHES EXCITING NEW DENIM TECHNOLOGIES IN CHINA

Apr 09, 2019

At the 2019 Denim Innovation Seminar held recently in Shanghai, China, Texhong Textiles Group (Texhong) and The LYCRA Company teamed up to showcase exciting new branded fiber and technology solutions currently available for the Chinese denim market:


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BRAND SPOTLIGHT: PULLIN

Apr 03, 2019

Founded in Hossegor, France in 2000, PULLIN pioneered printed boxers made with a mix of LYCRA® fiber and polyester that has never compromised on quality or comfort. We recently spoke with Brand Manager Guillaume Baché to learn more about the lifestyle brand and how customer satisfaction became its central focus.

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WHY CHOOSE LYCRA® FREEF!T® TECHNOLOGY?

Mar 01, 2019

THE CHALLENGE

In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.

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MUNICH FABRIC START´S BLUEZONE: Let's meet there!

Jan 25, 2019

In a study* on denim consumers, we found that:

  • 65% of female respondents desire jeans that are easy to move in,
  • only 25% of respondents indicated the last pair of jeans they purchased allowed them to move comfortably,
  • Further, only 22% of respondents said the last pair they purchased held their shape, despite 56% of respondents wanting jeans that would do so.

LYCRA® FREEF!T® technology addresses above gaps!

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The Denim Window to Showcase LYCRA® Fiber Denim Innovations

Jan 23, 2019

The Denim Window in Amsterdam, which is the creation of denim expert Silvia Rancani, is hosting a Grand Opening celebration on 1 February 2019, which will feature denim inspirations for Spring/Summer 2020. The cozy, welcoming showroom will be the place to see what’s next in denim, with industry insiders connecting year-round through its special events, curated showcases, or by appointment. Silvia’s goal for The Denim Window is to inspire denim lovers and promote collaboration across the global supply chain.

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LYCRA® BRAND IN 2018: THE YEAR IN REVIEW

Dec 17, 2018

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

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