News & Blog

JOE’S JEANS AND LYCRA® BRAND TEAM UP FOR FALL DENIM PROMOTION

Oct 14, 2019

Premium denim brand JOE’S JEANS is participating in the LYCRA® brand’s annual fall denim co-marketing program. The campaign is hosted by Refinery29 , a leading global entertainment and fashion editorial platform for millennial and Gen Z women. Custom content created by Refinery29 informs women about the value and benefits LYCRA® dualFX® technology adds to JOE’S JEANS in order to drive interest and online sales.

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Meet Coverer of the Month: LEDERER Elastic Yarns

Sep 16, 2019

LEDERER Elastic Yarns has built a successful business by being flexible. The firm specializes in creating yarn designs tailor-made to meet a customer’s requirements. Whether its covered, air-interlaced, Hamel Elasto-Twist, air-jet or core-spun yarns, LEDERER can develop and produce a wide variety of yarn types for every imaginable application. There is one thing they are not flexible about, and that is quality. They only use high-quality materials and have stringent quality control standards throughout the manufacturing process. That is why they use LYCRA® fiber to create yarns for many of the top brands around the world. We recently interviewed Klaus Sutter, LEDERER’s Managing Director, to learn more about the company.

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