WILMINGTON, Del. – INVISTA, owner of the LYCRA® brand portfolio of spandex fibers, today announced the launch of its global consumer marketing campaign, “LYCRA® Insiders,” developed with Refinery29, the leading digital media and entertainment company for young women.
Best Pacific, one of the world’s leading providers of lingerie materials, is helping consumers pick the perfect casual bra with the launch of the new consumer-centric LYCRA® Bra Fabric Finder™ at the Paris Mode City Show.
INVISTA, owner of LYCRA® brand, is celebrating the 60th anniversary of LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, with a donation to the National Inventors Hall of Fame. Dr. Joseph C. Shivers, a DuPont chemist, invented today’s best-known branded fiber in the world back in 1958, and forever changed clothes and the way we wear them.
INVISTA, owner of the LYCRA® brand, has launched a new version of its popular LYCRA® T400® fibre with enhanced sustainability. LYCRA® T400® fibre with EcoMade technology is made in part from a combination of recycled materials such as PET bottles diverted from landfills, and renewable plant-based materials. This innovation will appeal to members of the apparel value chain interested in developing more sustainable denim and wovens collections.
INVISTA Apparel and Advanced Textiles, the owner of LYCRA® COOLMAX® and THERMOLITE® brands, and Foshan Nanhai Sanshan Scientific Innovation Park today signed a memorandum for the construction of a new Textile Innovation Center. Opening of the facility is scheduled for later this year.
INVISTA, owner of the LYCRA® brand, will showcase its latest fiber innovation at the upcoming KeyHouse show in Munich, Germany (30-31 January and 1st February). The company will unveil a new type of LYCRA® T400® fiber made in part from a combination of recycled and renewable materials.
Materials Promote the Benefits of LYCRA® SPORT Technology to Consumers
Following the successful relaunch of the LYCRA® SPORT technology platform to its mill customers and trade partners, INVISTA, owner of the LYCRA® brand, turned its attention to developing new retail merchandising tools to help brands and retailers drive consumer sales in stores and online. The kit materials are designed to educate consumers about the exceptional comfort, fit and support this technology delivers to stretch activewear.
INVISTA has entered into a definitive agreement with Shandong Ruyi Investment Holding to sell INVISTA’s Apparel & Advanced Textiles business, one of INVISTA’s four major business units.
