News & Blog

Shanghai success

Oct 30, 2017

The 2017 edition of Intertextile Shanghai gave a further boost to the reputation of China’s most influential trade show, attracting mills, designers, brand owners, retailers and media from across the region. For many, The LYCRA Company Rendez-vous – the show within the show – was an essential stop.

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LYCRA® dualFX® technology is the solution to today’s common Denim Dilemmas

Oct 02, 2017

LYCRA® brand is collaborating with Who What Wear on a new co-branded marketing campaign launched in response to global consumer insights around denim. The proprietary research* revealed some of the most common problems women had with jeans including fit, comfort and shape retention. For many companies, this revelation would lead to years of product development in order to find a solution, but The LYCRA Company knew it already had the solution to improved denim performance: LYCRA® dualFX® technology.
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New “Denim Dilemma” video showcases Citizens of Humanity Jeans

Sep 20, 2017

LYCRA® brand and fashion website Who What Wear have joined forces to present the must-have denim picks for fall, including the Cara High Rise by Citizens of Humanity. These 90s-inspired cigarette jeans are designed to go from casual daytime wear to a night on the town. Made with LYCRA® dualFX® technology, these jeans create a flattering silhouette and help women look wonderful for all occasions. By combining two LYCRA® brand fibers into one resilient yarn, this unique innovation enables Cara jeans to keep their shape all day, every day without stretching out.
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The LYCRA Company COLLABORATES WITH WHO WHAT WEAR TO PROMOTE DENIM BRANDS USING LYCRA® dualFX® TECHNOLOGY

Sep 05, 2017

WILMINGTON, Del. –  The LYCRA Company -- owner of the LYCRA® brand and long an innovator in comfort, style and fit -- has teamed up with Who What Wear, a leading fashion editorial and shopping website amongst millennials, to showcase the FALL DENIM EDIT featuring 2017’s most fashionable and technically savvy jeans for women. What makes the featured jeans unique is the inclusion of LYCRA® dualFX® technology, the key ingredient that allows denim to keep its shape, all day, every day.
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