News & Blog

LYCRA® Brand and Miraclesuit® Team Up with O, The Oprah Magazine

Dec 12, 2014

How to capitalize on the brand value of LYCRA® fiber? An effective way is to tell consumers about the value of garments with LYCRA® fiber through a co-branded campaign. Look at the Miraclesuit® co-brand advertising that appeared in the December “Favorite Things” Holiday Issue of O, the Oprah Magazine.

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