News & Blog

New Co-Branded Marketing Program Promotes LYCRA® Fiber Benefits to Millennial Women

Oct 08, 2018

INVISTA and Refinery29 teamed up to launch a co-branded global consumer marketing campaign on October 8th. The “LYCRA® Insiders” program, which has the tagline “It’s what’s inside that matters most”, highlights the inner qualities of several millennial women and shows how those same qualities are reflected in their garments made with LYCRA® fiber technologies. The campaign promotes the benefits of jeans made with LYCRA® dualFX® technology and activewear powered by LYCRA® SPORT technology.

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Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

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May 31, 2018

The problem:

Consumers want more from their jeans in terms of innovations and fabric performance, and increasingly, they are concerned about the impact their buying decisions have on the planet. Now more than ever, eco-conscious consumers (especially millennials) are looking for sustainable or “green” fashion options to reduce their carbon footprint and feel good about their purchase. In addition, the fashion industry has been challenged to reduce waste and adopt more sustainable business practices.

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The irresistible force of Gravity

May 18, 2018

Arvind, one of the world’s largest manufacturers of denim, launched its new Gravity fabric collection at its Festive 2018 trade events in New Delhi and Mumbai in March. INVISTA was there to support its long-standing Indian partner in a business segment that shows no signs of slowing.

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New LYCRA® T400® fiber with EcoMade Technology to Make North American Debut

May 15, 2018

INVISTA will be revealing an exciting new innovation at the next KINGPINS denim show in New York City. The company will introduce LYCRA® T400® fiber with EcoMade technology, which delivers the same desirable features and performance benefits as the original T400® fiber, but the new version offers enhanced sustainability. Made in part from a combination of from renewable plant-based resources and recycled plastic PET bottles, this innovative fiber will create stretch denim that will appeal to the growing number of environmentally-conscious consumers.

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