News & Blog

The LYCRA Company shares China Intellectual Property awareness report at Intertextile Shanghai

Oct 30, 2017

A timely seminar on innovation and IP was high on the agenda of The LYCRA Company Rendez-vous at the recent Intertextile Shanghai trade event.

The rise of e-commerce has contributed to growing concern about IP protection. The LYCRA Company commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.

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Shanghai success

Oct 30, 2017

The 2017 edition of Intertextile Shanghai gave a further boost to the reputation of China’s most influential trade show, attracting mills, designers, brand owners, retailers and media from across the region. For many, The LYCRA Company Rendez-vous – the show within the show – was an essential stop.

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Bra Breakthrough at Interfilière Paris

Jul 08, 2017

Most people in the intimate apparel business agree that growing consumer preference for casual bras is a big market opportunity – but one that poses special challenges for designers. The so-called ‘casualization’ of this garment category blurs traditional segmentation lines and calls for a new approach to optimizing support, shaping and comfort.

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